This looks like a straightforward question. I'd start by using the Date and time for Identify to get the customer's birth date, then use conditional logic to determine their age group.
Ha! Five core objectives, huh? That's like saying there are only five types of cat videos on the internet. There's gotta be more to it than that. False for me!
Hmm, I'm torn on this one. I feel like it could be either True or False depending on how you define 'business value'. Guess I'll have to think about it more.
Lisha
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