Okay, so we need to collect consumer information from social channels and use it for future mailing. I'm pretty confident that the Journey Builder and Ad Studio approach is the way to go here. That should help us build a targeted audience.
Ah, this is a good one. I'm leaning towards option C - creating an IDS signature to alert on unknown User-Agent strings. That could be a clever way to catch any rogue software trying to phone home. I'll make sure to jot down some notes on how I'd implement that.
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