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DMI Exam PDDM Topic 9 Question 73 Discussion

Actual exam question for DMI's PDDM exam
Question #: 73
Topic #: 9
[All PDDM Questions]

What does retargeting mean? Choose one of the following:

Exhibit:

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Suggested Answer: A

by Sarah at Aug 07, 2023, 01:52 AM

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Moon
2 months ago
A) The ad follows the user - that's the whole point of retargeting. It's like a digital game of cat and mouse, except the mouse is trying to get the cat to buy its stuff.
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Margot
1 months ago
C) The user follows the ad
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Ludivina
1 months ago
B) The ad leads the user
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Sena
2 months ago
A) The ad follows the user - that's the whole point of retargeting.
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Lacresha
2 months ago
D) The user leads the ad? What kind of crazy question is this? I'm pretty sure the ad is the one doing the leading in retargeting, not the user. Unless the user is some kind of ad-whisperer or something.
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Lenora
29 days ago
C) The user follows the ad
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Vi
1 months ago
B) The ad leads the user
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Becky
1 months ago
A) The ad follows the user
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Roxanne
3 months ago
C) The user follows the ad? Nah, that's not retargeting, that's just regular advertising. Retargeting is all about the ad following the user, not the other way around.
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Deonna
1 months ago
C) The user follows the ad? Nah, that's not retargeting, that's just regular advertising. Retargeting is all about the ad following the user, not the other way around.
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Latanya
1 months ago
B) The ad leads the user
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Lillian
2 months ago
A) The ad follows the user
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Tequila
3 months ago
B) The ad leads the user? Come on, that's not how retargeting works. The user is the one in control, the ad is just chasing after them.
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Hyun
30 days ago
A) The ad follows the user, the user is the one in control.
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Yvonne
1 months ago
B) The ad leads the user? That doesn't sound right.
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Freeman
1 months ago
C) The user follows the ad
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Alishia
1 months ago
A) The ad follows the user
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Talia
1 months ago
A) The ad follows the user because the user is in control.
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Arlyne
2 months ago
B) The ad leads the user? That doesn't sound right.
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Deeanna
2 months ago
C) The user follows the ad
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An
2 months ago
A) The ad follows the user
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Oretha
3 months ago
A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.
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Ettie
2 months ago
A) The ad follows the user - Yes, retargeting is all about the ad following the user to show relevant ads based on their interests.
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Yasuko
2 months ago
C) The user follows the ad - Correct! Retargeting is when the user sees ads based on their previous interactions with a website or brand.
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Titus
2 months ago
B) The ad leads the user - No, that's not correct. Retargeting is when the ad follows the user based on their browsing history.
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Armando
3 months ago
A) The ad follows the user - that's exactly what retargeting is all about! The ad tracks the user's browsing history and then follows them around the internet to display relevant ads. Easy answer.
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Stanford
3 months ago
I think retargeting means the ad follows the user because it tracks users who have visited a website and displays targeted ads to them on other sites.
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Amber
3 months ago
C) The user follows the ad
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Phil
4 months ago
A) The ad follows the user
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