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DMI PDDM Exam - Topic 4 Question 115 Discussion

Actual exam question for DMI's PDDM exam
Question #: 115
Topic #: 4
[All PDDM Questions]

What does retargeting mean? Choose one of the following:

Exhibit:

Show Suggested Answer Hide Answer
Suggested Answer: A

by Lashaunda at Aug 03, 2025, 12:29 AM

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Colton
5 months ago
Definitely A, it's a common tactic in digital marketing.
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An
5 months ago
I thought it was the other way around, like the user follows the ad?
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Moon
5 months ago
Totally agree, it's all about keeping your brand in sight!
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Melvin
6 months ago
Wait, so the ad just stalks you? That's kinda creepy!
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Jaclyn
6 months ago
Retargeting means the ad follows the user around online.
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Ashanti
6 months ago
I definitely recall that retargeting is about ads following users, so I’d go with option A. It seems to fit what I studied!
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Ryan
6 months ago
I feel like retargeting might be about the user leading the ad somehow? But that doesn't sound right...
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Leslie
7 months ago
I remember practicing a question similar to this, and I believe it was about how ads can reappear after someone visits a site. So, I think option A makes sense.
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Mertie
7 months ago
I think retargeting is when the ad follows the user around the web, but I'm not completely sure if that's the right definition.
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Jestine
7 months ago
Based on the image and the options, I believe the correct answer is A. The ad follows the user.
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Deangelo
7 months ago
I'm a bit stumped on this one. The wording is tricky. I'll have to re-read the options and see if I can figure it out.
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Torie
7 months ago
Okay, let me break this down. Retargeting means the ad is following the user, so I'm going with A.
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Raymon
7 months ago
Hmm, I'm not sure about this one. The options seem a bit confusing. I'll have to think it through carefully.
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Sanjuana
8 months ago
This question seems straightforward. I think the answer is A - the ad follows the user.
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Alise
8 months ago
B) The ad leads the user? Yeah, right. The ad is the one doing the stalking, not the other way around. A) is the clear winner here.
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Brunilda
8 months ago
A) The ad follows the user, like a loyal puppy. Except the puppy is made of pixels and data, not fur and cuteness.
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Ronald
9 months ago
I agree with Leontine. Retargeting is about targeting users who have shown interest in your products or services.
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Benton
9 months ago
C) The user follows the ad? What is this, a magical ad that leads the user around? I think not.
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Leontine
9 months ago
I think retargeting means the ad follows the user because it's about showing ads to people who have already visited your website.
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Ramonita
10 months ago
A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.
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Raul
8 months ago
B) The ad leads the user
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Cornell
8 months ago
A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.
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Lisha
10 months ago
A) The ad follows the user.
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