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DMI Professional Diploma in Digital Marketing Exam
- Topic 1: Introduction to Digital Marketing/ Connecting with the Customer
- Topic 2: Principles of Digital Marketing/ Social Media Marketing
- Topic 3: Creating and Optimising Social Media Campaigns/ Developing Data-Driven Audience and Campaign Insights
- Topic 4: Setting up a Social Media Experience for a Business/ Key Social Platforms for Digital Marketing
- Topic 5: Paid Search (PPC) using Google Ads/ Paid Search Campaign Creation with Google Ads
- Topic 6: Paid Search Campaign Measurement/ Fundamentals of Paid Search/ Search Campaign Management
- Topic 7: Email Marketing/ Testing and Optimising an Email Campaign/ Marketing Automation/ Creating an Effective Email Campaign
- Topic 8: Analytics with Google Analytics/ Creating and Configuring a Google Analytics Account
- Topic 9: Analysing and Recording Google Analytics Data/ Monitoring Campaigns with Google Analytics Reports
- Topic 10: Content Marketing/ Using Content Research to Find Opportunities/ Content Marketing Concepts and Strategy
- Topic 11: Developing a Content Marketing Plan/ Publishing and Distributing Content
- Topic 12: Search Engine Optimisation (SEO)/ Aligning SEO and Business Objectives/ Keywords and SEO Content Plan/ Measuring SEO Performance
- Topic 13: Display and Video Advertising/ Digital Marketing Strategy
Free DMI Professional Diploma in Digital Marketing Exam Actual Questions
The questions for Professional Diploma in Digital Marketing were last updated On Nov. 21, 2023
It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is ________ . Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:
You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:
Your CEO has asked youtoset out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:
You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:
To optimize response rates for your email marketing messages which practice is a good one to adopt? Choose one of the following:
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