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DMI Professional Diploma in Digital Marketing Exam
- Topic 1: Introduction to Digital Marketing/ Connecting with the Customer
- Topic 2: Principles of Digital Marketing/ Social Media Marketing
- Topic 3: Creating and Optimising Social Media Campaigns/ Developing Data-Driven Audience and Campaign Insights
- Topic 4: Setting up a Social Media Experience for a Business/ Key Social Platforms for Digital Marketing
- Topic 5: Paid Search (PPC) using Google Ads/ Paid Search Campaign Creation with Google Ads
- Topic 6: Paid Search Campaign Measurement/ Fundamentals of Paid Search/ Search Campaign Management
- Topic 7: Email Marketing/ Testing and Optimising an Email Campaign/ Marketing Automation/ Creating an Effective Email Campaign
- Topic 8: Analytics with Google Analytics/ Creating and Configuring a Google Analytics Account
- Topic 9: Analysing and Recording Google Analytics Data/ Monitoring Campaigns with Google Analytics Reports
- Topic 10: Content Marketing/ Using Content Research to Find Opportunities/ Content Marketing Concepts and Strategy
- Topic 11: Developing a Content Marketing Plan/ Publishing and Distributing Content
- Topic 12: Search Engine Optimisation (SEO)/ Aligning SEO and Business Objectives/ Keywords and SEO Content Plan/ Measuring SEO Performance
- Topic 13: Display and Video Advertising/ Digital Marketing Strategy
Free DMI Professional Diploma in Digital Marketing Exam Actual Questions
The questions for Professional Diploma in Digital Marketing were last updated On Apr. 04, 2024
You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?
Exhibit:
Which system will help with the analytics for email marketing? Choose oneof thefollowing:
You maintain an email subscriber database for your organization and you understand thatData Protection legislation provides for the rights of the _______ _______ and the obligations of the data holder. Choose one of the following to complete the sentence:
You wish to engage with the subscribers to your email marketing campaign and you understand that the subject line is really important. Which practice will help with open rates?
Your CEO has asked youtoset out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:
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