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DMI Professional Diploma in Digital Marketing Exam

Certification Provider: DMI
Exam Name: Professional Diploma in Digital Marketing
Number of questions in our database: 199
Exam Version: Nov. 21, 2023
Exam Official Topics:
  • Topic 1: Introduction to Digital Marketing/ Connecting with the Customer
  • Topic 2: Principles of Digital Marketing/ Social Media Marketing
  • Topic 3: Creating and Optimising Social Media Campaigns/ Developing Data-Driven Audience and Campaign Insights
  • Topic 4: Setting up a Social Media Experience for a Business/ Key Social Platforms for Digital Marketing
  • Topic 5: Paid Search (PPC) using Google Ads/ Paid Search Campaign Creation with Google Ads
  • Topic 6: Paid Search Campaign Measurement/ Fundamentals of Paid Search/ Search Campaign Management
  • Topic 7: Email Marketing/ Testing and Optimising an Email Campaign/ Marketing Automation/ Creating an Effective Email Campaign
  • Topic 8: Analytics with Google Analytics/ Creating and Configuring a Google Analytics Account
  • Topic 9: Analysing and Recording Google Analytics Data/ Monitoring Campaigns with Google Analytics Reports
  • Topic 10: Content Marketing/ Using Content Research to Find Opportunities/ Content Marketing Concepts and Strategy
  • Topic 11: Developing a Content Marketing Plan/ Publishing and Distributing Content
  • Topic 12: Search Engine Optimisation (SEO)/ Aligning SEO and Business Objectives/ Keywords and SEO Content Plan/ Measuring SEO Performance
  • Topic 13: Display and Video Advertising/ Digital Marketing Strategy

Free DMI Professional Diploma in Digital Marketing Exam Actual Questions

The questions for Professional Diploma in Digital Marketing were last updated On Nov. 21, 2023

Question #1

It has been said that effective digital marketing is concerned with market reality, and not just market research because every user action online is ________ . Fill in the blank to complete the sentence by choosing one of the following:

Exhibit:

Reveal Solution Hide Solution
Correct Answer: A

Question #2

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

Reveal Solution Hide Solution
Correct Answer: A

Question #3

Your CEO has asked youtoset out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

Reveal Solution Hide Solution
Correct Answer: A, B

Question #4

You have been attempting to build an audience persona and have taken into account factors such as: age, gender, social background. What is the general term used to describe this? Choose one of the following:

Reveal Solution Hide Solution
Correct Answer: A

Question #5

To optimize response rates for your email marketing messages which practice is a good one to adopt? Choose one of the following:

Reveal Solution Hide Solution
Correct Answer: A


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