I remember practicing with the Double Click Campaign Planner in a similar question, but I’m leaning towards Google AdWords Keyword Planner for this one.
This is a tricky one. I'm not sure an "aggressive" marketing campaign (option C) is the best approach - that could come across as too pushy. I'd focus more on the data-driven strategies like A, D, and E to expand the company's reach in a more thoughtful way.
Okay, I think I've got a good handle on the situation. The key is figuring out whether Burton was allowed to enter into the referral agreement with Security Bank. I'll need to weigh the pros and cons of each answer choice.
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