Recently there has been significant mentions about one of your products on Twitter. Which tool will help you measure and manage this? Choose one of the following:
I'm leaning towards Twitalyzer since it's specifically designed for Twitter analytics. The other choices like Google Media Planner and AdWords Keyword Planner seem more focused on general web/advertising analytics.
Okay, let's think this through. The question is asking about a tool to measure and manage mentions on Twitter, so I'm guessing Twitalyzer or TweetPic would be the best options.
Hmm, I'm a bit unsure about this one. I know there are a lot of social media analytics tools out there, but I'm not sure which one would be best for measuring Twitter mentions specifically.
This seems like a straightforward question about ensuring long-term benefits. I'd focus on the key details - the program has completed all component projects and the benefits are being delivered, but the sponsor is concerned about long-term performance. The answer is likely to be one of the benefits-related plans.
Hmm, I'm a bit confused about the "business unit" concept here. Is that the same as the number of instances or orgs they need to set up? I'll have to think through that a bit more.
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