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DMI Exam PDDM Topic 4 Question 88 Discussion

Actual exam question for DMI's PDDM exam
Question #: 88
Topic #: 4
[All PDDM Questions]

You have heard about the concept of a media plan for a display advertising campaign. Choose TWO elements from the following that would form part of such a plan:

Exhibit:

Show Suggested Answer Hide Answer
Suggested Answer: A, B

Contribute your Thoughts:

Reyes
7 hours ago
Hmm, let's see...Customer Definition and Media Buying, that's a no-brainer. The other options are as relevant as a unicorn in a tech conference.
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Skye
1 days ago
I'm not sure about Media Buying. I think E) Content Mapping is also important to ensure the right message is delivered to the audience.
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Noble
3 days ago
I agree with Noah. Customer Definition helps target the right audience, and Media Buying determines where to place the ads.
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Noah
11 days ago
I think A) Customer Definition and B) Media Buying would be part of the media plan.
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