DMI PDDM Exam - Topic 4 Question 115 Discussion

Actual exam question for DMI's PDDM exam

Question #: 115
Topic #: 4

[All PDDM Questions]

What does retargeting mean? Choose one of the following:

Exhibit:

AThe ad follows the user

BThe ad leads the user

CThe user follows the ad

DThe user leads the ad

Show Suggested Answer

Suggested Answer: A

by Lashaunda at Aug 03, 2025, 12:29 AM

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Colton

2 months ago

Definitely A, it's a common tactic in digital marketing.

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An

2 months ago

I thought it was the other way around, like the user follows the ad?

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Moon

2 months ago

Totally agree, it's all about keeping your brand in sight!

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Melvin

3 months ago

Wait, so the ad just stalks you? That's kinda creepy!

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Jaclyn

3 months ago

Retargeting means the ad follows the user around online.

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Ashanti

3 months ago

I definitely recall that retargeting is about ads following users, so I’d go with option A. It seems to fit what I studied!

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Ryan

3 months ago

I feel like retargeting might be about the user leading the ad somehow? But that doesn't sound right...

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Leslie

4 months ago

I remember practicing a question similar to this, and I believe it was about how ads can reappear after someone visits a site. So, I think option A makes sense.

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Mertie

4 months ago

I think retargeting is when the ad follows the user around the web, but I'm not completely sure if that's the right definition.

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Jestine

4 months ago

Based on the image and the options, I believe the correct answer is A. The ad follows the user.

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Deangelo

4 months ago

I'm a bit stumped on this one. The wording is tricky. I'll have to re-read the options and see if I can figure it out.

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Torie

4 months ago

Okay, let me break this down. Retargeting means the ad is following the user, so I'm going with A.

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Raymon

4 months ago

Hmm, I'm not sure about this one. The options seem a bit confusing. I'll have to think it through carefully.

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Sanjuana

5 months ago

This question seems straightforward. I think the answer is A - the ad follows the user.

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Alise

5 months ago

B) The ad leads the user? Yeah, right. The ad is the one doing the stalking, not the other way around. A) is the clear winner here.

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Brunilda

5 months ago

A) The ad follows the user, like a loyal puppy. Except the puppy is made of pixels and data, not fur and cuteness.

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Ronald

6 months ago

I agree with Leontine. Retargeting is about targeting users who have shown interest in your products or services.

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Benton

6 months ago

C) The user follows the ad? What is this, a magical ad that leads the user around? I think not.

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Leontine

6 months ago

I think retargeting means the ad follows the user because it's about showing ads to people who have already visited your website.

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Ramonita

7 months ago

A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.

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Raul

5 months ago

B) The ad leads the user

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Cornell

5 months ago

A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.

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Lisha

7 months ago

A) The ad follows the user.

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