What does retargeting mean? Choose one of the following:
Exhibit:

Suggested Answer: A
Get Premium PDDM Questions
as Interactive Web-Based Practice Test or PDF
Real Exam Format
Detailed Explanations
Instant Access
Get Your Practice Test
23 comments · newest first
CO
Colton
10 months ago
Definitely A, it's a common tactic in digital marketing.
AN
An
10 months ago
I thought it was the other way around, like the user follows the ad?
MO
Moon
10 months ago
Totally agree, it's all about keeping your brand in sight!
ME
Melvin
10 months ago
Wait, so the ad just stalks you? That's kinda creepy!
JA
Jaclyn
10 months ago
Retargeting means the ad follows the user around online.
AS
Ashanti
11 months ago
I definitely recall that retargeting is about ads following users, so I’d go with option A. It seems to fit what I studied!
RY
Ryan
11 months ago
I feel like retargeting might be about the user leading the ad somehow? But that doesn't sound right...
LE
Leslie
11 months ago
I remember practicing a question similar to this, and I believe it was about how ads can reappear after someone visits a site. So, I think option A makes sense.
ME
Mertie
11 months ago
I think retargeting is when the ad follows the user around the web, but I'm not completely sure if that's the right definition.
JE
Jestine
11 months ago
Based on the image and the options, I believe the correct answer is A. The ad follows the user.
DE
Deangelo
12 months ago
I'm a bit stumped on this one. The wording is tricky. I'll have to re-read the options and see if I can figure it out.
TO
Torie
12 months ago
Okay, let me break this down. Retargeting means the ad is following the user, so I'm going with A.
RA
Raymon
12 months ago
Hmm, I'm not sure about this one. The options seem a bit confusing. I'll have to think it through carefully.
SA
Sanjuana
1 year ago
This question seems straightforward. I think the answer is A - the ad follows the user.
AL
Alise
1 year ago
B) The ad leads the user? Yeah, right. The ad is the one doing the stalking, not the other way around. A) is the clear winner here.
BR
Brunilda
1 year ago
A) The ad follows the user, like a loyal puppy. Except the puppy is made of pixels and data, not fur and cuteness.
RO
Ronald
1 year ago
I agree with Leontine. Retargeting is about targeting users who have shown interest in your products or services.
BE
Benton
1 year ago
C) The user follows the ad? What is this, a magical ad that leads the user around? I think not.
LE
Leontine
1 year ago
I think retargeting means the ad follows the user because it's about showing ads to people who have already visited your website.
RA
Ramonita
1 year ago
A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.
RA
Raul
1 year ago
B) The ad leads the user
CO
Cornell
1 year ago
A) The ad follows the user, that's the whole point of retargeting! You've been browsing and now the ad is chasing you around the internet.
LI
Lisha
1 year ago
A) The ad follows the user.