Well, looks like the candidates are on the right track, but I'm still waiting for someone to nail the perfect answer. Maybe they need to set a SMART goal to achieve that.
B) Transaction - Haha, nice try, but transactions are not what we're looking for here. This is about setting the right foundation for a KPI, not recording individual events.
A) Goal - This one seems the most appropriate to complete the sentence and set the stage for defining a KPI. Measurable goals are key to tracking performance.
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