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DMI PDDM Exam - Topic 12 Question 13 Discussion

Posted by Markus on May 05, 2022 at 06:57 PM

In order to manage your email marketing campaign you wish to monitor certain key statistics. Which one of the following tells you about the number of individuals who have engaged with your campaign?

Suggested Answer: C

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13 comments · newest first
HA
Hassie 11 months ago
Totally agree, Unique Opens is the right choice here!
HE
Helaine 12 months ago
Wait, are we sure Unique Opens really reflect engagement?
AR
Ardella 12 months ago
Bounce Rate just tells you about delivery issues, not engagement.
TE
Terrilyn 12 months ago
I think Click-Through-Rate is more important for engagement!
VA
Van 1 year ago
Unique Opens show how many people opened the email.
NI
Nilsa 1 year ago
I practiced a question like this, and I feel like Bounce Rate is more about delivery issues, not engagement.
LA
Larue 1 year ago
I'm not entirely sure, but I remember Click-Through-Rate being about engagement too. Could it be that one?
CA
Candra 1 year ago
I think Unique Opens might be the right answer since it tracks how many different people opened the email.
PA
Pamela 1 year ago
Unsubscribe seems off for this question; it’s about people leaving, not engaging. I’m leaning towards Unique Opens.
CA
Catarina 1 year ago
I think the answer is B. Content fragments seem like the best way to maintain structured data for a headless CMS application.
PA
Paola 1 year ago
I think this is asking about the process of evaluating and negotiating with potential service providers, so I'm going to go with option D, supplier management.
RE
Reena 1 year ago
I feel like it might be False. I remember discussions about isolation in cloud environments and how that helps protect individual consumers.
RI
Rickie 1 year ago
Hmm, I'm a bit confused by the wording of the descriptions. I'll need to think through each one carefully to make sure I understand the differences.
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