DMI PDDM Exam - Topic 12 Question 124 Discussion

Actual exam question for DMI's PDDM exam

Question #: 124
Topic #: 12

"Digital Marketing heralds a new departure for marketing today. To really engage with consumers in the online world you need to be ________ and ________" Choose one of the following to fill in the blanks and complete the sentence:

AOpen and transparent

BStrategic and calculating

CRadical and original

DTransparent and apologetic

Show Suggested Answer

Suggested Answer: A

Topic 10, Strategy and Planning

by Nadine at Apr 10, 2026, 10:01 AM

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Arlean

18 days ago

Totally agree with A! Consumers value honesty.

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Pete

23 days ago

I think A) Open and transparent is the way to go!

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Mose

1 month ago

D) Transparent and apologetic seems off to me. I don't recall any examples where being apologetic was a key to engagement.

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Fannie

1 month ago

I feel like C) Radical and original could be a good choice too, especially since we talked about standing out in a crowded digital space.

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Mona

2 months ago

I'm not so sure, though. I remember a practice question that suggested being strategic and calculating could also be important, like in B.

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Owen

2 months ago

I think the answer might be A) Open and transparent. It aligns with what we discussed about building trust online.

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