Discuss Dama CDMP-RMD Exam Topic 2 Question 12

Which of the following reasons is a reason why MDM programs are often not successful?

AToo much emphasis on technology rather than people and process components

BAll of the above

CPoor positioning of MDM program responsibility within the IT organization

DNot enough business commitment and engagement

EMDM initiative is run as a project rather than a program

Suggested Answer: B

MDM programs often face challenges and can fail due to a combination of factors. Here's a detailed explanation:

Emphasis on Technology:

Technology-Centric Approach: Overemphasis on technology solutions without addressing people and process components can lead to failure. Successful MDM programs require balanced attention to technology, people, and processes.

Positioning within IT:

IT Focus: Poor positioning of the MDM program within the IT organization can lead to it being seen as a purely technical initiative, missing the necessary business alignment and support.

Business Commitment and Engagement:

Lack of Engagement: Insufficient commitment and engagement from the business side can result in inadequate support, resources, and buy-in, leading to failure.

Program vs. Project:

Long-Term Perspective: Treating MDM as a one-time project rather than an ongoing program can limit its effectiveness. MDM requires continuous improvement and adaptation to evolving business needs.

Data Management Body of Knowledge (DMBOK), Chapter 7: Master Data Management

DAMA International, 'The DAMA Guide to the Data Management Body of Knowledge (DMBOK)'

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38 comments · newest first

Corrinne 11 months ago

Totally agree with A and E! Focus on people, not just tech!

Julian 11 months ago

Wait, all of these reasons? That seems a bit much!

Taryn 11 months ago

C makes sense too, poor positioning can really hurt.

Marti 12 months ago

I think D is the main problem. No commitment, no success.

Jina 12 months ago

A is definitely a big issue!

Sherly 12 months ago

I wonder if "All of the above" could be the right answer since they all seem like valid reasons for failure.

Gwenn 1 year ago

I feel like we practiced a question similar to this, and I think business commitment is crucial for MDM success.

Lezlie 1 year ago

I’m not entirely sure, but I think poor positioning of MDM responsibility can lead to a lack of accountability.

Marylin 1 year ago

I remember discussing how focusing too much on technology can overlook the importance of people and processes in MDM.

Victor 1 year ago

Got it! The answer is "All of the above." MDM programs fail for multiple reasons, including technology focus, organizational issues, and lack of business commitment.

Rosendo 1 year ago

I'm a bit unsure here. There are a few potential reasons listed, and I want to make sure I select the most comprehensive one. Let me re-read the options carefully.

Art 1 year ago

Okay, I've got this. The question is asking for the main reason why MDM programs often fail, and the answer is clearly "Too much emphasis on technology rather than people and process components."

Delmy 1 year ago

This question seems straightforward, but I want to make sure I understand the key reasons for MDM program failures before selecting an answer.

Sharika 1 year ago

Hmm, this is a tricky one. I'll need to carefully review the options and think through the common challenges with MDM programs.

Rosendo 1 year ago

This seems like a straightforward question about portfolio management roles and responsibilities. I'll review the options carefully and think through what each role would be responsible for.

Shakira 1 year ago

This seems like a pretty straightforward question about the purpose of a one-time boot script in a customer template. I think I've got a good handle on this concept, so I'll carefully review the options and select the best answer.

Catina 2 years ago

MDM? More like 'Mostly Doesn't Matter' if you ask me. Gotta focus on the important stuff, like how many paper clips are in the office.

Kathrine 2 years ago

That's a good point, Clare. It's important to have a long-term strategy for MDM.

Clare 2 years ago

I believe MDM programs fail because they are run as projects instead of programs.

Xochitl 2 years ago

I heard they tried to run the MDM program on a Commodore 64. No wonder it didn't work!

Katheryn 2 years ago

↳ replying to Xochitl

E) MDM initiative is run as a project rather than a program

Annelle 2 years ago

↳ replying to Xochitl

D) Not enough business commitment and engagement

Ciara 2 years ago

↳ replying to Xochitl

A) Too much emphasis on technology rather than people and process components

Francis 2 years ago

E is an interesting one. Treating it as a project rather than a program is a recipe for disaster. MDM needs to be a long-term commitment, not a one-and-done deal.

Lashon 2 years ago

B is the way to go. All of the above are reasons why MDM programs fail. You gotta get the people, process, and technology right.

Tyisha 2 years ago

↳ replying to Lashon

B) All of the above

Evette 2 years ago

↳ replying to Lashon

E) MDM initiative is run as a project rather than a program

Viola 2 years ago

↳ replying to Lashon

D) Not enough business commitment and engagement

Jaime 2 years ago

↳ replying to Lashon

A) Too much emphasis on technology rather than people and process components

Joye 2 years ago

D seems like the most obvious answer to me. No business commitment, and it'll never get off the ground.

Erick 2 years ago

↳ replying to Joye

E) MDM initiative is run as a project rather than a program

Lisha 2 years ago

↳ replying to Joye

D) Not enough business commitment and engagement

Paul 2 years ago

↳ replying to Joye

A) Too much emphasis on technology rather than people and process components

Iesha 2 years ago

I agree with Kathrine, but I also think it's because there's not enough business commitment and engagement.

Kathrine 2 years ago

I think the reason MDM programs are often not successful is because of poor positioning within the IT organization.

Daisy 2 years ago

I think the answer is A. Too much emphasis on technology rather than people and process components. MDM is all about getting the right data, but you need the right people and processes to make it work.

Michael 2 years ago

↳ replying to Daisy

Yes, focusing on technology alone is not enough for MDM success.

Chery 2 years ago

↳ replying to Daisy

I agree, A is a common reason for MDM program failures.

Dama CDMP-RMD Exam - Topic 2 Question 12 Discussion