CIW 1D0-623 Exam - Topic 9 Question 30 Discussion

Actual exam question for CIW's 1D0-623 exam

Question #: 30
Topic #: 9

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

CCreate placeholder pages that redirect visitors to his Web site or other social media sites.

DExpand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

BHire someone to create and maintain his online presence on other social media sites.

AIgnore the other sites because his primary audience does not participate on them.

Show Suggested Answer

Suggested Answer: C

For a self-employed motivational speaker with limited resources, creating placeholder pages that redirect visitors to his website or other active social media sites (Option C) is the most cost-effective solution. This approach ensures that potential customers can still find and connect with him through their preferred social media platforms, even if he cannot actively maintain a presence on those sites. Placeholder pages can provide essential information and direct traffic to his primary channels, thereby maintaining visibility without the need for additional resources or ongoing maintenance. This strategy maximizes efficiency and maintains a broad reach.

Forbes: 'Cost-Effective Social Media Strategies for Small Businesses'

Entrepreneur: 'How to Manage Social Media When You're Short on Time'

by Carmen at Jan 28, 2026, 11:09 AM

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Olga

16 days ago

What if he misses out on customers from other sites?

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Quentin

22 days ago

A link in his bio on those platforms could work too!

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Brinda

27 days ago

But will people actually use the website?

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Katy

1 month ago

Totally agree, that's the easiest way!

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Kara

1 month ago

Just set up a simple contact form on his website!

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Leigha

1 month ago

A website is definitely the way to go. Pigeons are so 18th century.

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Tamra

2 months ago

Haha, just get a carrier pigeon to deliver his contact info. Old-school but effective!

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Miles

2 months ago

What about a business card with his website and social media handles? Cheap and easy to distribute.

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Peggy

2 months ago

I'd suggest setting up a simple website with a contact form. That way, he can manage everything in one place.

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Quentin

2 months ago

A dedicated website with contact info would be the most cost-effective way to reach potential customers.

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Rodolfo

2 months ago

I feel like I've seen a question similar to this before. Maybe he could also consider using a scheduling tool to manage interactions on his existing platforms more efficiently?

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Wei

2 months ago

What about using a business email address? It seems like a straightforward way for potential customers to reach him directly.

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Tracey

3 months ago

I'm not entirely sure, but maybe he could use a social media aggregator tool? I remember seeing something about that in a practice question.

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Sharen

3 months ago

I think he could create a simple landing page that links to his social media profiles. That way, people can find him easily without needing to manage multiple accounts.

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Sunshine

4 months ago

I've got an idea! Since he's already established on a few platforms, maybe he could focus on cross-promoting across those channels to maximize his reach without having to manage too many additional accounts.

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Maddie

4 months ago

I'm a bit confused by the wording of the question. Does "cost-effective" mean the least expensive option, or the one that provides the best return on investment? That could change my approach.

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Denny

4 months ago

Okay, let's see. He's already active on Twitter, Facebook, and YouTube, so I'd probably recommend doubling down on those platforms rather than trying to spread himself thin on other sites.

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Genevieve

4 months ago

Hmm, this is a tricky one. I'd need to weigh the pros and cons of the different social media platforms to determine the most cost-effective approach.

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Daren

4 months ago

I think the key here is to focus on the most cost-effective way to reach potential customers. The question seems to be asking about the best social media strategy.

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