CIW 1D0-623 Exam - Topic 9 Question 30 Discussion

Actual exam question for CIW's 1D0-623 exam

Question #: 30
Topic #: 9

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

CCreate placeholder pages that redirect visitors to his Web site or other social media sites.

DExpand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

BHire someone to create and maintain his online presence on other social media sites.

AIgnore the other sites because his primary audience does not participate on them.

Show Suggested Answer

Suggested Answer: C

For a self-employed motivational speaker with limited resources, creating placeholder pages that redirect visitors to his website or other active social media sites (Option C) is the most cost-effective solution. This approach ensures that potential customers can still find and connect with him through their preferred social media platforms, even if he cannot actively maintain a presence on those sites. Placeholder pages can provide essential information and direct traffic to his primary channels, thereby maintaining visibility without the need for additional resources or ongoing maintenance. This strategy maximizes efficiency and maintains a broad reach.

Forbes: 'Cost-Effective Social Media Strategies for Small Businesses'

Entrepreneur: 'How to Manage Social Media When You're Short on Time'

by Carmen at Jan 28, 2026, 11:09 AM

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1 month ago

I think the key here is to focus on the most cost-effective way to reach potential customers. The question seems to be asking about the best social media strategy.

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