Discuss CIW 1D0-623 Exam Topic 7 Question 31

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

AIgnore the other sites because his primary audience does not participate on them.

BHire someone to create and maintain his online presence on other social media sites.

CCreate placeholder pages that redirect visitors to his Web site or other social media sites.

DExpand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

Suggested Answer: C

For a self-employed motivational speaker with limited resources, creating placeholder pages that redirect visitors to his website or other active social media sites (Option C) is the most cost-effective solution. This approach ensures that potential customers can still find and connect with him through their preferred social media platforms, even if he cannot actively maintain a presence on those sites. Placeholder pages can provide essential information and direct traffic to his primary channels, thereby maintaining visibility without the need for additional resources or ongoing maintenance. This strategy maximizes efficiency and maintains a broad reach.

Forbes: 'Cost-Effective Social Media Strategies for Small Businesses'

Entrepreneur: 'How to Manage Social Media When You're Short on Time'

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12 comments · newest first

Stevie 1 month ago

Option B is too expensive. He should manage what he can handle.

Barrie 1 month ago

I feel like option A is risky. Ignoring sites might lose potential clients.

Glenna 1 month ago

I think option C is smart. Placeholder pages can guide people easily.

Rebeca 2 months ago

A is risky, you can't ignore potential customers on other platforms!

Kristal 2 months ago

I think B is worth it, hiring someone could pay off!

Sherita 2 months ago

Wait, can placeholder pages really work that well?

Nichelle 2 months ago

Totally agree, placeholder pages are a smart move!

Sunny 2 months ago

C is the best option, super cost-effective!

Rory 3 months ago

I feel like hiring someone (option B) could be too expensive for a self-employed speaker. I think I’d lean towards C, but I’m not completely confident.

Lai 3 months ago

I’m torn between A and C. Ignoring other sites seems risky, but I’m not sure if placeholder pages are really effective.

Dierdre 3 months ago

I think option C makes sense since it can redirect traffic without needing too much time or money. It’s similar to a practice question we did about optimizing online presence.

Chanel 3 months ago

I remember discussing the importance of maintaining a presence on multiple platforms, but I'm not sure if creating placeholder pages is the best option.

CIW 1D0-623 Exam - Topic 7 Question 31 Discussion