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A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
Suggested Answer: C
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11 comments · newest first
MA
Marg
11 months ago
Totally agree, events at stores would boost foot traffic!
LA
Lai
11 months ago
Really? Do people even use coupons anymore?
MA
Margarett
12 months ago
Recipes with coupons? That’s genius!
CA
Catalina
12 months ago
I think linking to the corporate site is kinda boring.
VA
Vallie
1 year ago
Posting the coupon flyer as a PDF is a solid idea!
MI
Mignon
1 year ago
I practiced a question similar to this where we talked about using social media for promotions. Scheduling events could definitely create buzz and draw people in!
AN
Annice
1 year ago
I'm not entirely sure, but I think just posting a PDF of the flyer might not be enough to drive interaction. People want more engaging content, right?
CA
Carmelina
1 year ago
I remember discussing how integrating social media with traditional advertising can really boost engagement. Posting recipes with coupons sounds like a great way to do that!
AU
Audria
1 year ago
I feel like posting a link to the corporate website might not be the best option. It seems a bit passive compared to the other choices, but I could be wrong.
YO
Yolande
1 year ago
Okay, let me walk through this step-by-step. The key is that Dreamhouse wants inspectors to submit their findings, so a passive display like a Record Detail won't work. I think the best options are either a Related List or a Screen Flow to capture the data. I'll make sure to read the question carefully and consider the requirements before answering.
CA
Carlota
1 year ago
Writing a macro could be a good option to automate these tasks. I'll make sure to review the VBA code section in my notes.