A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
Hmm, this is a tricky one. I'm not totally sure about the balance of payments, but I think it has to do with a country's imports and exports. I'll try to reason through the options and see if I can eliminate any that don't seem right.
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