Social Media Optimization (SMO) should be an ongoing process that spans across multiple stages of the social media strategy planning cycle. Initially, it is crucial to listen and analyze to understand current trends and audience behavior. Identifying the target audience helps tailor content more effectively. Setting goals provides direction and measurable objectives. Defining strategies ensures that the tactics align with the overall business objectives. During implementation, SMO tactics are applied to enhance content reach and engagement. Finally, continuous monitoring and adjusting are necessary to refine strategies based on performance data. This comprehensive approach ensures maximum effectiveness of the social media strategy.