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CIPS L5M7 Exam - Topic 2 Question 5 Discussion

Posted by Anthony on Oct 30, 2025 at 06:58 PM

An organisation with a market-orientated approach to competitive advantage would have which feature?

Suggested Answer: A

A market-oriented approach centres on customer needs, designing offerings around satisfaction and experience rather than internal operations.

Short cited extract: ''Market-oriented -- focus on customer satisfaction and value creation.'' (L5M7 Study Guide, p.55)


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29 comments · newest first
DE
Denise 7 months ago
C is interesting, but A is definitely the top answer.
WI
Wilson 8 months ago
B seems important too, but not as much as A.
CH
Charisse 8 months ago
I agree, A makes sense. Happy customers drive success.
JE
Jesusa 8 months ago
I think A is the best choice. Customer focus is key.
NA
Nan 9 months ago
Totally agree with A! Customers should always be the priority!
CH
Chana 9 months ago
Wait, D) Large workforce? That doesn't sound like a competitive advantage.
AL
Alesia 9 months ago
C) High expectations of staff? Not sure that's a market focus.
PR
Precious 9 months ago
I think B) Detailed specifications matter too.
AR
Ardella 9 months ago
A) The customer comes first is definitely right!
MA
Mabel 9 months ago
A) The customer comes first. Anything else is just plain wrong.
LO
Lovetta 10 months ago
D) Large workforce. The more the merrier, I always say!
AI
Aileen 10 months ago
A) The customer comes first. Duh, it's called "market-oriented" for a reason.
LA
Lavina 10 months ago
B) Detailed specifications. The devil's in the details, am I right?
LI
Lisha 10 months ago
C) High expectations of staff. Gotta keep those employees on their toes!
PE
Penney 10 months ago
A) The customer comes first. That's a no-brainer!
MA
Marshall 10 months ago
I feel like B) Detailed specifications could also be relevant, but it seems more product-focused than customer-focused.
EU
Eun 11 months ago
I'm not entirely sure, but I remember a practice question that emphasized customer satisfaction as key to competitive advantage.
RH
Rhea 11 months ago
I recall discussing how a market-oriented approach prioritizes customer feedback, so A seems like the best choice to me.
EL
Elina 11 months ago
I think the answer might be A) The customer comes first, since a market-oriented approach focuses on customer needs.
PH
Phuong 12 months ago
A) The customer comes first is my pick. That aligns with the market-oriented approach of putting the customer at the center of the business strategy.
BR
Breana 12 months ago
I'm a bit confused by this question. I'll have to review my notes on competitive advantage and market orientation. I don't want to just guess here.
MA
Ma 1 year ago
Okay, let me break this down. A market-oriented approach is all about focusing on the customer, so I'm going with A. The other options don't seem as directly related to that.
AD
Adelina 1 year ago
Hmm, I'm not sure about this one. I'll have to think it through carefully. Maybe B) Detailed specifications or C) High expectations of staff could also be market-oriented.
MI
Mica 1 year ago
I think the answer is A) The customer comes first. That seems like the most market-oriented approach.
EL
Elise 7 months ago
↳ replying to Mica
A) The customer comes first is spot on!
LA
Lanie 7 months ago
↳ replying to Mica
Can't argue with that! Customers drive success.
JE
Jeannine 7 months ago
↳ replying to Mica
Definitely! Customer focus is key.
BU
Bulah 11 months ago
↳ replying to Mica
I agree, A) The customer comes first makes the most sense.
VA
Van 11 months ago
↳ replying to Mica
A is the right choice for sure!
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