CIPS L5M7 Exam - Topic 2 Question 5 Discussion

Actual exam question for CIPS's L5M7 exam

Question #: 5
Topic #: 2

[All L5M7 Questions]

An organisation with a market-orientated approach to competitive advantage would have which feature?

AThe customer comes first

BDetailed specifications

CHigh expectations of staff

DLarge workforce

Show Suggested Answer

Suggested Answer: A

A market-oriented approach centres on customer needs, designing offerings around satisfaction and experience rather than internal operations.

Short cited extract: ''Market-oriented -- focus on customer satisfaction and value creation.'' (L5M7 Study Guide, p.55)

by Anthony at Oct 30, 2025, 06:58 PM

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Denise

5 months ago

C is interesting, but A is definitely the top answer.

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Wilson

6 months ago

B seems important too, but not as much as A.

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Charisse

6 months ago

I agree, A makes sense. Happy customers drive success.

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Jesusa

6 months ago

I think A is the best choice. Customer focus is key.

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Nan

7 months ago

Totally agree with A! Customers should always be the priority!

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Chana

7 months ago

Wait, D) Large workforce? That doesn't sound like a competitive advantage.

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Alesia

7 months ago

C) High expectations of staff? Not sure that's a market focus.

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Precious

7 months ago

I think B) Detailed specifications matter too.

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Ardella

7 months ago

A) The customer comes first is definitely right!

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Mabel

7 months ago

A) The customer comes first. Anything else is just plain wrong.

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Lovetta

8 months ago

D) Large workforce. The more the merrier, I always say!

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Aileen

8 months ago

A) The customer comes first. Duh, it's called "market-oriented" for a reason.

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Lavina

8 months ago

B) Detailed specifications. The devil's in the details, am I right?

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Lisha

8 months ago

C) High expectations of staff. Gotta keep those employees on their toes!

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Penney

8 months ago

A) The customer comes first. That's a no-brainer!

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Marshall

8 months ago

I feel like B) Detailed specifications could also be relevant, but it seems more product-focused than customer-focused.

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Eun

9 months ago

I'm not entirely sure, but I remember a practice question that emphasized customer satisfaction as key to competitive advantage.

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Rhea

9 months ago

I recall discussing how a market-oriented approach prioritizes customer feedback, so A seems like the best choice to me.

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Elina

9 months ago

I think the answer might be A) The customer comes first, since a market-oriented approach focuses on customer needs.

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Phuong

10 months ago

A) The customer comes first is my pick. That aligns with the market-oriented approach of putting the customer at the center of the business strategy.

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Breana

10 months ago

I'm a bit confused by this question. I'll have to review my notes on competitive advantage and market orientation. I don't want to just guess here.

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Ma

10 months ago

Okay, let me break this down. A market-oriented approach is all about focusing on the customer, so I'm going with A. The other options don't seem as directly related to that.

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Adelina

10 months ago

Hmm, I'm not sure about this one. I'll have to think it through carefully. Maybe B) Detailed specifications or C) High expectations of staff could also be market-oriented.

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