CIPS L5M7 Exam - Topic 2 Question 5 Discussion

Actual exam question for CIPS's L5M7 exam

Question #: 5
Topic #: 2

[All L5M7 Questions]

An organisation with a market-orientated approach to competitive advantage would have which feature?

AThe customer comes first

BDetailed specifications

CHigh expectations of staff

DLarge workforce

Show Suggested Answer

Suggested Answer: A

A market-oriented approach centres on customer needs, designing offerings around satisfaction and experience rather than internal operations.

Short cited extract: ''Market-oriented -- focus on customer satisfaction and value creation.'' (L5M7 Study Guide, p.55)

by Anthony at Oct 30, 2025, 06:58 PM

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Denise

4 months ago

C is interesting, but A is definitely the top answer.

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Wilson

4 months ago

B seems important too, but not as much as A.

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Charisse

4 months ago

I agree, A makes sense. Happy customers drive success.

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Jesusa

5 months ago

I think A is the best choice. Customer focus is key.

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Nan

5 months ago

Totally agree with A! Customers should always be the priority!

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Chana

5 months ago

Wait, D) Large workforce? That doesn't sound like a competitive advantage.

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Alesia

5 months ago

C) High expectations of staff? Not sure that's a market focus.

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Precious

5 months ago

I think B) Detailed specifications matter too.

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Ardella

5 months ago

A) The customer comes first is definitely right!

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Mabel

6 months ago

A) The customer comes first. Anything else is just plain wrong.

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Lovetta

6 months ago

D) Large workforce. The more the merrier, I always say!

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Aileen

6 months ago

A) The customer comes first. Duh, it's called "market-oriented" for a reason.

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Lavina

6 months ago

B) Detailed specifications. The devil's in the details, am I right?

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Lisha

6 months ago

C) High expectations of staff. Gotta keep those employees on their toes!

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Penney

6 months ago

A) The customer comes first. That's a no-brainer!

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Marshall

7 months ago

I feel like B) Detailed specifications could also be relevant, but it seems more product-focused than customer-focused.

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Eun

7 months ago

I'm not entirely sure, but I remember a practice question that emphasized customer satisfaction as key to competitive advantage.

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Rhea

7 months ago

I recall discussing how a market-oriented approach prioritizes customer feedback, so A seems like the best choice to me.

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Elina

8 months ago

I think the answer might be A) The customer comes first, since a market-oriented approach focuses on customer needs.

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Phuong

8 months ago

A) The customer comes first is my pick. That aligns with the market-oriented approach of putting the customer at the center of the business strategy.

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Breana

8 months ago

I'm a bit confused by this question. I'll have to review my notes on competitive advantage and market orientation. I don't want to just guess here.

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Ma

8 months ago

Okay, let me break this down. A market-oriented approach is all about focusing on the customer, so I'm going with A. The other options don't seem as directly related to that.

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Adelina

8 months ago

Hmm, I'm not sure about this one. I'll have to think it through carefully. Maybe B) Detailed specifications or C) High expectations of staff could also be market-oriented.

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