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CIPS L5M10 Exam - Topic 1 Question 10 Discussion

The ''Net Promoter Score'' (NPS) provides a company with an indication of customer satisfaction by answering which question?
D) How likely are you to recommend the service to a friend?
A) How happy are you with the service delivered?
B) Would you use this service again?
C) On a scale of 1--10 did you find the service value for money?

CIPS L5M10 Exam - Topic 1 Question 10 Discussion

Actual exam question for CIPS's L5M10 exam
Question #: 10
Topic #: 1
[All L5M10 Questions]

The ''Net Promoter Score'' (NPS) provides a company with an indication of customer satisfaction by answering which question?

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Suggested Answer: D

Comprehensive and Detailed Explanation From Exact Extract:

NPS is a single-question metric asking customers how likely they are to recommend the product/service to others (typically on a 0--10 scale). It is widely used as a proxy for loyalty and satisfaction. (Reference: CIPS L5M10 Study Guide, customer satisfaction measures---NPS, p. 62)


by Robt at Apr 11, 2026, 03:23 AM

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Quentin
8 hours ago
It's D! That's the NPS question.
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Lettie
6 days ago
I thought it was more complicated than that.
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Laurel
11 days ago
Yep, D is the one!
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Francesco
16 days ago
Wait, is that really the main question? Seems too simple.
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Barrett
2 months ago
Totally agree, it's all about recommendations!
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Mitzie
2 months ago
It's D! That's the NPS question.
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Crista
3 months ago
I’m pretty certain it’s about recommending the service. I just can’t recall if it was worded exactly like option D.
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Melissia
3 months ago
I feel like I might be mixing up the NPS with other customer satisfaction metrics. Wasn’t there something about happiness in one of the practice questions?
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Tamera
3 months ago
I remember practicing with a similar question, and I think it was definitely about recommendations. So, I would go with option D.
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Heike
3 months ago
I think the NPS question is about how likely you are to recommend the service, but I'm not 100% sure if that's the exact wording.
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