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CIPS L5M10 Exam - Topic 1 Question 10 Discussion

The ''Net Promoter Score'' (NPS) provides a company with an indication of customer satisfaction by answering which question?
D) How likely are you to recommend the service to a friend?
A) How happy are you with the service delivered?
B) Would you use this service again?
C) On a scale of 1--10 did you find the service value for money?

CIPS L5M10 Exam - Topic 1 Question 10 Discussion

Actual exam question for CIPS's L5M10 exam
Question #: 10
Topic #: 1
[All L5M10 Questions]

The ''Net Promoter Score'' (NPS) provides a company with an indication of customer satisfaction by answering which question?

Show Suggested Answer Hide Answer
Suggested Answer: D

Comprehensive and Detailed Explanation From Exact Extract:

NPS is a single-question metric asking customers how likely they are to recommend the product/service to others (typically on a 0--10 scale). It is widely used as a proxy for loyalty and satisfaction. (Reference: CIPS L5M10 Study Guide, customer satisfaction measures---NPS, p. 62)


by Robt at Apr 11, 2026, 03:23 AM

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Vicki
4 days ago
C is about value, but D relates to recommendations.
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Mayra
9 days ago
B is important too, but D captures the essence.
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Joye
14 days ago
Definitely D! It shows how customers feel overall.
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Jerlene
19 days ago
I feel like A is too vague. D is more specific.
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Alline
25 days ago
Agreed, D is the right choice. It measures loyalty.
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Billy
30 days ago
I think it's D. That's the main focus of NPS.
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Belen
1 month ago
I thought it was more complicated than that.
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Helene
1 month ago
Yep, D is the one!
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Gerald
2 months ago
Wait, is that really the main question? Seems too simple.
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Ahmad
2 months ago
Totally agree, it's all about recommendations!
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Quentin
2 months ago
It's D! That's the NPS question.
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Lettie
2 months ago
I thought it was more complicated than that.
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Laurel
2 months ago
Yep, D is the one!
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Francesco
2 months ago
Wait, is that really the main question? Seems too simple.
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Barrett
4 months ago
Totally agree, it's all about recommendations!
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Mitzie
4 months ago
It's D! That's the NPS question.
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Crista
5 months ago
I’m pretty certain it’s about recommending the service. I just can’t recall if it was worded exactly like option D.
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Melissia
5 months ago
I feel like I might be mixing up the NPS with other customer satisfaction metrics. Wasn’t there something about happiness in one of the practice questions?
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Tamera
5 months ago
I remember practicing with a similar question, and I think it was definitely about recommendations. So, I would go with option D.
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Heike
5 months ago
I think the NPS question is about how likely you are to recommend the service, but I'm not 100% sure if that's the exact wording.
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