The 'fit for purpose' factor is an interesting one. It's not just about quality, but also about meeting the customer's specific needs. And good contract management is crucial to ensuring everything runs smoothly.
I think this question covers some really important aspects of supply chain reputation. Quality and sustainability are definitely key factors that can make or break an organization's reputation. The example of the home construction company and the drilling company really drive the point home.
Lashawnda
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