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CIPS Exam L4M6 Topic 2 Question 41 Discussion

Actual exam question for CIPS's L4M6 exam
Question #: 41
Topic #: 2
[All L4M6 Questions]

At what stage of the relationship cycle could you use Carter's 10 Cs?

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Suggested Answer: D

The correct answer is 'greater creativity'. A synergy is the concept that the value and performance of two companies combined will be greater than the sum of the separate individual parts. P.160


Contribute your Thoughts:

Nana
3 days ago
Wait, wait, wait... Wasn't Carter the guy who invented the 10 Cs for onboarding new clients? I could've sworn that's what they taught us in class.
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Dolores
5 days ago
Uh, I'm pretty sure Carter's 10 Cs are for developing and innovating new relationships. That's where the true growth happens, am I right?
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Cecilia
6 days ago
C'mon, this is a no-brainer! Carter's 10 Cs are all about segmentation and risk management. That's where the real magic happens, folks!
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Annette
6 days ago
I personally think it could also be useful during segmentation and risk management.
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Audry
8 days ago
I agree with Alisha, using it during development and innovation makes sense.
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Alisha
11 days ago
I think you could use Carter's 10 Cs during development and innovation.
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