CIPS L4M2 Exam - Topic 4 Question 48 Discussion

Actual exam question for CIPS's L4M2 exam

Question #: 48
Topic #: 4

[All L4M2 Questions]

What is the contribution of marketing function to the development of specification?

AMarketing ensures that conformance specification will never be used

BMarketing ensures that procurement function doesn't involve in developing specification

CMarketing provides ideas on customer's taste and market trends

DMarketing consults on technical requirements of the product

Show Suggested Answer

Suggested Answer: C

Marketing plays a critical role in sales. The marketing department introduces products to the con-sumer, and creates strategic messaging that elevates appeal and ultimately drives sales. The feed-back and response from consumers is measured by the marketing team on a variety of levels. Ad-vertising is one means of seeing what performs and what does not perform. Marketers will note trends and demand in their specific markets. This plays into new product development, because the marketing team can work with product developers to create products based on that demand.

In development of specification, the role of marketing is largely the same. They provide the market insight so that right specification is developed and it matches the demands from customers.

- CIPS study guide page 173-175

- Role of Marketing Management in New Product Development (chron.com)

LO 3, AC 3.4

by Kristel at Sep 16, 2024, 03:39 AM

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Cammy

3 months ago

Just to clarify, marketing focuses on trends, not specs.

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Shenika

3 months ago

I think option D is a bit of a stretch.

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Ethan

3 months ago

Wait, does marketing really consult on technical specs?

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Paola

4 months ago

Totally agree, option C is spot on.

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Gilberto

4 months ago

Marketing really helps with understanding customer preferences!

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Denny

4 months ago

I feel like option C makes the most sense since marketing should know about trends, but I wonder if D could also be relevant in some cases.

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Earlean

4 months ago

I'm a bit confused about the options. I thought marketing also had a say in technical aspects, but I can't recall if that's really their main focus.

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Aileen

4 months ago

I remember a practice question where marketing was linked to customer insights, so I feel like C is definitely the best choice here.

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Jaleesa

5 months ago

I think marketing's role is more about understanding customer needs, so option C sounds right, but I'm not completely sure.

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Markus

5 months ago

Okay, I've got this. The key is that marketing provides insights on customer preferences and market demands, which then feed into the product specification. Option C looks like the best answer here.

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Rosalia

5 months ago

Hmm, I'm a bit confused by this question. I'm not sure how marketing would ensure that conformance specification is never used or that procurement doesn't get involved. I'll need to re-read the options carefully.

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Phil

5 months ago

This seems like a straightforward question about the role of marketing in developing product specifications. I'll need to think about how marketing provides input on customer needs and market trends to inform the specification.

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Henriette

5 months ago

I'm a bit unsure about this one. The options seem a bit odd - I'm not sure I fully understand the relationship between marketing and specification development. I'll need to think it through more carefully.

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Karol

1 year ago

I'm surprised Option A is even an option. Marketing's job is to ensure the product meets customer needs, not sabotage the specification process. C is the way to go.

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Hannah

1 year ago

Marketing's contribution is crucial in developing specifications based on customer preferences and market trends.

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Colene

1 year ago

I agree, Option C is the most appropriate. Marketing plays a key role in understanding customer needs and market trends.

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Lorean

1 year ago

Option A is definitely not the right choice. Marketing should provide insights on customer's taste and market trends.

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Chauncey

1 year ago

I believe marketing also consults on technical requirements of the product to ensure it meets customer needs.

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Providencia

1 year ago

I agree with Sharee, understanding customer preferences is crucial for developing specifications.

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Raymon

1 year ago

Marketing ensuring that procurement doesn't get involved? That's like a chef asking the waiter to stay out of the kitchen - it just doesn't make sense! Option C is the clear winner here.

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Franklyn

1 year ago

Consulting on technical requirements is important too, but understanding the market is key.

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Portia

1 year ago

Marketing helps in developing specifications based on customer needs.

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Alease

1 year ago

Exactly, they provide insights on market trends and customer preferences.

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Portia

1 year ago

I agree, marketing's role is to understand what the customers want.

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Micheline

1 year ago

Hmm, I'm not sure about Option D. While technical input is important, marketing's primary role should be on understanding customer needs, not technical requirements.

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Allene

1 year ago

Option D could also be important, as marketing might need to consult on technical requirements to meet customer needs.

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Penney

1 year ago

I agree, understanding what customers want is crucial for developing specifications.

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Francis

1 year ago

I think Option C makes sense. Marketing should focus on customer's taste and market trends.

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Fidelia

1 year ago

I agree, Option C is spot on. Marketing's role is to bring the voice of the customer into the product development process.

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Sharee

1 year ago

Marketing's contribution to specification development is crucial. Option C is the way to go - customer insights and market trends are invaluable in shaping the right product specifications.

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