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CIPS Exam L4M2 Topic 2 Question 19 Discussion

Actual exam question for CIPS's L4M2 exam
Question #: 19
Topic #: 2
[All L4M2 Questions]

Which of the following are recognised competitive strategies?

1. Winning new business at all cost

2. Getting more customers' attention

3. Creating stand-out products and brands

4. Focusing on niche market

5. Acquiring competitors

Show Suggested Answer Hide Answer
Suggested Answer: B

Payback period is the time in which the initial outlay of an investment is expected to be recovered through the cash inflows generated by the investment. It is one of the simplest investment apprais-al techniques.

Since cash flow estimates are quite accurate for periods in the near future and relatively inaccurate for periods in distant future due to economic and operational uncertainties, payback period is an indicator of risk inherent in a project because it takes initial inflows into account and ignores the cash flows after the point at which the initial investment is recovered.

The formula to calculate the payback period of an investment depends on whether the periodic cash inflows from the project are even or uneven.

If the cash inflows are even (such as for investments in annuities), the formula to calculate payback period is:

Payback Period = Initial Investment / Net Cash Flow per Period

When cash inflows are uneven, we need to calculate the cumulative net cash flow for each period and then use the following formula:

Payback Period =A + (B/C)

Where,

A is the last period number with a negative cumulative cash flow;

B is the absolute value (i.e. value without negative sign) of cumulative net cash flow at the end of the period A; and

C is the total cash inflow during the period following period A

Cumulative net cash flow is the sum of inflows to date, minus the initial outflow.


- Payback Period | Formulas, Calculation & Examples (xplaind.com)

- CIPS study guide page 44-47

LO 1, AC 1.3

Contribute your Thoughts:

Jacquline
1 months ago
Winning new business at all cost? Sounds like my last Tinder date! I'm going with A) 3 and 4 only - that's the real secret to success in this dog-eat-dog world.
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Aliza
9 days ago
I agree, creating stand-out products and brands is key to staying ahead of the competition.
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Chanel
1 months ago
I'm going to have to go with B) 3 and 5 only. Acquiring competitors can be a powerful way to gain market share and eliminate the competition. *winks*
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France
1 months ago
C'mon, everyone knows that 'winning new business at all cost' is a surefire way to run your company into the ground. I'm going with A) 3 and 4 only.
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Olive
5 days ago
Yeah, it's important to have a clear strategy rather than just trying to win new business at any cost.
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Celia
6 days ago
I think acquiring competitors can be risky, so I'm going with A) 3 and 4 only too.
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Talia
28 days ago
I agree, focusing on niche markets and creating stand-out products is key.
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Lang
2 months ago
Hmm, I'm not sure. Winning new business at all cost and acquiring competitors also sound like viable strategies. This is a tough one!
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Wilburn
9 minutes ago
User 3: Winning new business at all cost and acquiring competitors seem like aggressive strategies.
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Buffy
6 days ago
User 2: I agree, but I also think focusing on niche markets can be effective.
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Alpha
13 days ago
User 1: I think creating stand-out products and brands is definitely a recognised competitive strategy.
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Tora
15 days ago
Abraham: Yeah, that makes sense too. So maybe the answer is D) 2 and 5 only.
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Von
16 days ago
User 3: Acquiring competitors could also be a good strategy, don't you think?
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Mammie
26 days ago
User 2: I agree, those are the ones that stand out to me as well.
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Viola
1 months ago
User 1: I think the recognised competitive strategies are creating stand-out products and brands, and focusing on niche market.
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Abraham
1 months ago
User 2: I agree, that's one of the options listed.
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Leoma
1 months ago
User 1: I think creating stand-out products and brands is definitely a recognized competitive strategy.
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Cathrine
2 months ago
I think the answer is C) 1 and 2 only because winning new business and getting more customers' attention are important competitive strategies.
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Theola
2 months ago
I disagree, I believe the answer is B) 3 and 5 only.
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Dorian
2 months ago
I think the correct answer is A) 3 and 4 only. Creating stand-out products and focusing on a niche market are well-established competitive strategies.
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Jenelle
18 days ago
True, but sometimes winning new business at all costs can also be effective in certain situations.
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Bernardo
19 days ago
Acquiring competitors can also be a good strategy to increase market share.
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Lachelle
28 days ago
I think it's important to stand out from the competition and target a specific market.
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Louvenia
1 months ago
I agree, creating stand-out products and focusing on a niche market are key competitive strategies.
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Angelica
2 months ago
I think the answer is A) 3 and 4 only.
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