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Kotter and Schlesinger suggested six approaches to organisational change. One approach is based on the idea that people don't really understand, and by increasing their understanding, commitment could be won. This relatively soft approach to change is called:
It's unlikely to be coercion as the QUESTION NO : tells us it's a soft approach.
Facilitation suggests helping the employees along quite a bit to accept the change.
Participation suggests employees will have some say in decision-making.
And the QUESTION NO : speaks of 'increasing understanding' - it's 'Education'.
Kotter and Schlesinger's work here follows a relatively common approach to the thinking in man-agement literature about Change - a continuum from real soft gentle 'this is what we're thinking' through to 'do this or else' with a metaphorical baton in management's hand.