CIPS L3M2 Exam - Topic 1 Question 22 Discussion

Actual exam question for CIPS's L3M2 exam

Question #: 22
Topic #: 1

[All L3M2 Questions]

'A product will not survive commercially unless it satisfies XXXX needs'. Which one of the follow-ing is the most important fit for XXXX?

ACustomer

BManufacturer

CSales and marketing

DGovernment agency

Show Suggested Answer

Suggested Answer: A

Business is all about the customer.

by Benton at Sep 16, 2024, 02:49 PM

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Jose

3 months ago

Totally agree with A, if customers aren't happy, nothing else matters!

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Teri

3 months ago

Wait, D? Government agencies? Really? That seems off.

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Billye

3 months ago

C makes sense too, without marketing, no one knows the product!

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Naomi

4 months ago

I think B is just as important, manufacturers drive quality.

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Crista

4 months ago

Definitely A, customer needs are key!

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Edgar

4 months ago

I honestly can't remember if government agencies have any impact on product survival. I guess it could be D, but it feels less likely.

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Mireya

4 months ago

I feel like sales and marketing play a big role too, but I lean towards A. It just makes sense to focus on the customer.

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Barbra

4 months ago

I'm not so sure about that. I remember a question like this where it was about the manufacturer’s needs. Could it be B?

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Cordell

5 months ago

I think the answer might be A, Customer. Products really need to meet customer needs to succeed, right?

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Dorian

5 months ago

I'm a little confused by the wording of the question. What exactly does "most important fit" mean in this context? I'll need to think it through carefully.

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Marta

5 months ago

Hmm, I'm a bit unsure about this one. The question is asking about the "most important fit", so I'll need to carefully consider each option and how it relates to commercial success.

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Chaya

5 months ago

This seems like a straightforward question about product development. I'll focus on identifying the most important need that the product must satisfy to be commercially successful.

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Juan

5 months ago

Okay, I've got this. The key is to think about who the product needs to satisfy in order to survive commercially. Customer has to be the right answer here.

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Nancey

1 year ago

Customer for sure. Unless you're making something for a government contract, in which case that might be the right answer. But who wants to do that?

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Emelda

1 year ago

Sales and marketing also play a big role in meeting customer needs and ensuring commercial success.

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Francoise

1 year ago

I agree, customer needs are definitely crucial for a product's success.

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Dahlia

1 year ago

Customer for sure. Unless you're making something for a government contract, in which case that might be the right answer. But who wants to do that?

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Herminia

1 year ago

Haha, imagine a product that only satisfies the government's needs. Good luck selling that to the public!

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Oretha

1 year ago

I believe C) Sales and marketing is also crucial because they help identify and reach the target customers.

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Karl

1 year ago

What, you think the government agency is the most important? That's just silly. They may have some influence, but they're not the ones buying the product.

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