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CIPS A6 Exam - Topic 5 Question 90 Discussion

Actual exam question for CIPS's A6 exam

Question #: 90
Topic #: 5

[All A6 Questions]

Q3 Which of the following best describes the pricing policy known as 'promotional pricing'? (2 marks)

AA high price aimed at quick recovery of costs

BA price in line with that being charged by competitors

CA temporary price reduction to increase sales in the short term

DA low price set to gain a large share of the market.

Show Suggested Answer

Suggested Answer: C

by Genevive at May 11, 2026, 03:37 PM

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Cassie

8 hours ago

It's definitely C, right?

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Margarett

6 days ago

I’m pretty confident that promotional pricing involves temporary discounts to boost sales, so C seems right to me.

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Leslie

11 days ago

I’m not entirely sure, but I feel like option D sounds similar to penetration pricing, not promotional pricing.

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Goldie

16 days ago

I remember practicing a question like this, and I think promotional pricing is more about short-term strategies rather than long-term pricing.

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Felice

2 months ago

I think promotional pricing is about temporary reductions, so I’m leaning towards option C.

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