CIPS A6 Exam - Topic 3 Question 85 Discussion

Actual exam question for CIPS's A6 exam

Question #: 85
Topic #: 3

[All A6 Questions]

Which option best best describes the '4Ps' of marketing (2 marks)

DPerformance, Product, Planning, Production

CPrice, Placement, Product, Place

BProduct, Price, Promotion, Place

APromotion, Performance, Price, Place

Show Suggested Answer

Suggested Answer: B

by Felicidad at Jan 22, 2026, 12:43 PM

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Bulah

5 days ago

I remember practicing a question about the '4Ps' last week, and I think they are crucial for developing a marketing strategy.

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Terrilyn

10 days ago

I think the '4Ps' refer to Product, Price, Place, and Promotion, but I'm not entirely sure how they all connect.

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Flo

15 days ago

I remember learning about the 4Ps in my marketing class. I'll just quickly review my notes to make sure I have them right.

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Beula

20 days ago

Okay, the 4Ps are product, price, place, and promotion. I've got this one covered.

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Jamie

26 days ago

Hmm, let me think... product, promotion, pricing, and distribution? I'm a bit unsure about the exact terms.

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Katy

1 month ago

The 4Ps are product, price, place, and promotion, right? I'm pretty confident about that.

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Dante

1 month ago

I think I know the 4Ps, but I want to double-check my understanding before answering.

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