CIPS Exam A6 Topic 3 Question 71 Discussion

Actual exam question for CIPS's A6 exam

Question #: 71
Topic #: 3

[All A6 Questions]

Which of the following best describes the pricing policy known as 'skimming'?

AA low price set to gain acceptance of a new product

BReducing prices to increase sales and distribution

CA high price aimed at a quick recovery of costs

DA price set in line with that charged by competitors.

Show Suggested Answer

Suggested Answer: A

by Katlyn at Feb 10, 2025, 09:06 PM

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Tarra

6 months ago

B seems like the clear winner here. Skimming is the pricing strategy of choice for anyone who's feeling a bit 'creme de la creme' about their new product.

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Melinda

6 months ago

Yeah, setting a high price for a new innovative product makes sense to quickly recover costs.

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Alica

6 months ago

I agree, option B is definitely the best description of skimming.

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Casandra

6 months ago

Hmm, I'm going with B as well. Skimming is like the corporate version of 'the early bird catches the worm'.

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Chan

6 months ago

Well, skimming is about setting a high price for a new product to recover costs quickly, so I still think it's B.

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Charlene

6 months ago

I think B is the right answer. Skimming allows you to maximize profits in the short-term before competitors can undercut you.

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Elenora

5 months ago

It's a good strategy for new and innovative products.

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Denae

6 months ago

That's true, it helps in recovering costs quickly.

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Hollis

6 months ago

Skimming is all about setting a high price initially.

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Wilda

6 months ago

I agree, option B is the correct answer.

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Ozell

7 months ago

Definitely B. Skimming is all about charging a premium price to recoup your costs quickly when you've got a new and innovative product on your hands.

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Georgiana

6 months ago

I agree with you, it's definitely B. Skimming is all about recovering costs quickly with a high price for a new product.

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Derrick

7 months ago

I think it's actually A. Skimming is about setting a low price to gain a large market share.

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Gail

7 months ago

I disagree, I believe it's A.

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Chan

7 months ago

I think the answer is B.

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