CIPS A6 Exam - Topic 1 Question 8 Discussion
Which of the following best describes the pricing policy known as 'penetration pricing'?
B) A high price aimed at a quick recovery of costs
A) A price in line with that being charged by competitors
C) A low price set to gain a large share of the market
D) A temporary price reduction to increase sales or 'ward off ' competition.
Sherman
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