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CIMA Exam CIMAPRO19-P03-1 Topic 3 Question 73 Discussion

Actual exam question for CIMA's CIMAPRO19-P03-1 exam
Question #: 73
Topic #: 3
[All CIMAPRO19-P03-1 Questions]

DFG's call centre budgets four minutes for its operators to deal with a customer's enquiry and conclude the call. Team leaders are evaluated on the basis of the average call length.

Simone is a team leader. Her team's average call length is five minutes and 30 seconds. Simone accepts full responsibility. She encourages her team members to check that the customer is satisfied before concluding the call.

On investigation, it was discovered that 2% of the customers who dealt with Simone's team had to call DFG again within seven days. Other teams had an average of 25% of customers call back within seven days because their first call had not fully resolved their problem.

Which of the following statements are true?

Show Suggested Answer Hide Answer
Suggested Answer: B, E, F

Contribute your Thoughts:

Dong
15 hours ago
B is correct. Simone is in breach of the call centre's policy by allowing her team's calls to exceed the 4-minute limit. She should be disciplined, not rewarded for this.
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Frankie
2 days ago
I agree with Luisa. Simone's approach of ensuring customer satisfaction is important.
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Ettie
2 days ago
I agree with Elly. Simone is doing the right thing by encouraging her team to make sure customers are satisfied, even if it means longer calls. The policy should be more balanced.
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Elly
8 days ago
I think the answer is C. Evaluating team leaders on multiple criteria would be better than just using average call length. Simone's team may be taking longer to ensure customer satisfaction, which is a good thing.
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Luisa
8 days ago
I think option A is true. Average call length may not be the best measure of success.
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