CIMA Exam CIMAPRO19-P02-1 Topic 8 Question 100 Discussion

Actual exam question for CIMA's CIMAPRO19-P02-1 exam

Question #: 100
Topic #: 8

An organization is competing in the high technology market. It sets a high sales price for its products initially to target the early adopters, and then the price is gradually reduced.

This pricing strategy is known as:

AMarket skimming

BPenetration pricing

CPremium pricing

DLoss leader pricing

Show Suggested Answer

Suggested Answer: C, D

by Lorenza at Sep 16, 2024, 06:22 AM

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Kristine

3 months ago

I bet the test writers are just sitting back and laughing as they watch us all debate this. 'Gradually reduced' - it's so obvious, guys!

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Albina

3 months ago

Penetration pricing, eh? Nah, that's more about setting a low price to gain market share. This is all about that sweet, sweet market skimming. A all the way!

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Stevie

2 months ago

I agree, market skimming is the way to go. A is the correct choice.

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Ernest

2 months ago

Yeah, market skimming is definitely the strategy here. A for sure.

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Kimberely

3 months ago

I think it's market skimming too. A is the right answer.

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Dick

4 months ago

Loss leader pricing? Really? This is clearly not a loss leader situation. Come on, people, pay attention to the details!

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Fidelia

3 months ago

C) Premium pricing

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Curtis

3 months ago

D) Loss leader pricing

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Natalie

3 months ago

C) Premium pricing

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Tandra

3 months ago

B) Penetration pricing

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Dorothea

3 months ago

B) Penetration pricing

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Ty

4 months ago

A) Market skimming

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Quentin

4 months ago

A) Market skimming

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My

4 months ago

I agree with Corinne, penetration pricing makes more sense in this scenario.

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Jesusita

4 months ago

Hmm, I was torn between market skimming and premium pricing, but the 'gradually reduced' part gives it away. Gotta go with A on this one.

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Corinne

4 months ago

I disagree, I believe the correct answer is B) Penetration pricing.

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Catarina

4 months ago

This one's a no-brainer! The pricing strategy described is definitely market skimming. High price to target early adopters, then gradually lower it - classic!

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