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A company is preparing its annual budget and is estimating the number of units of Product A that it will sell in each quarter of year 2. Past experience has shown that the trend for sales of the product is represented by the following relationship:
y = a + bx where
y = number of sales units in the quarter a = 10,000 units b = 3,000 units x = the quarter number where 1 = quarter 1 of year 1
Actual sales of Product A in Year 1 were affected by seasonal variations and were as follows:
Quarter 1:14,000 units Quarter2: 18,000 units Quarter 3: 18,000 units Quarter 4: 20,000 units
Calculate the expected sales of Product A (in units) for each quarter of year 2, after adjusting for seasonal variations using the additive model.
Suggested Answer: B
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8 comments · newest first
LA
Layla
12 months ago
Not sure about those numbers, they seem too optimistic.
AS
Ashton
1 year ago
The trend suggests a steady increase, but 32,000 feels right.
AL
Alpha
1 year ago
Surprised by the high estimates, 40,000 seems way off.
DU
Dulce
1 year ago
I think 33,000 units sounds more accurate!
TR
Tricia
1 year ago
Expected sales for Q4 should be around 32,000 units.
CA
Carman
1 year ago
I'm a bit confused on this one. I'll need to review the details more closely and think through the different options before making a decision.
JO
Jordan
1 year ago
The part about leads being unique contact records in Marketing Cloud is an interesting point. I'll make sure to consider that as I work through this.
TI
Tina
1 year ago
Hmm, I'm a bit unsure about this one. I know Apple, Android, and Nokia are all major mobile platforms, but I'm not sure about Napster. I'll have to think this through carefully.