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CIMA Exam CIMAPRA19-E03-1 Topic 7 Question 78 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 78
Topic #: 7
[All CIMAPRA19-E03-1 Questions]

F is an entrepreneur who runs a chain of health food shops in Country M. There are no other similar health food shops operating in Country M and the chain has rapidly grown over the lastthreeyears. F wishes to continue to grow his chain of shops but is aware that he lacks the funds to enable him to grow at the pace which the market is demanding. He is also concerned that continued rapid growth will result in him losing control over the strong brand reputation and identity that he has built up for the chain of shops.

Which of the following would be the most feasible strategy for F to adopt to continue to grow his business?

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Suggested Answer: A, D

by Elke at Dec 23, 2023, 02:00 AM

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Virgilio
I agree with Luann. Franchising would allow F to expand his business while maintaining control over the brand.
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Luann
2 days ago
I think F should consider franchising.
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Shay
4 days ago
Franchising seems like the way to go. F can maintain control over the brand while still expanding rapidly to meet market demand.
upvoted 0 times
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Lemuel
4 days ago
I disagree, I think acquisition would be the best option for F to quickly grow his business.
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Cassie
5 days ago
I agree with Geraldo, franchising would allow F to expand while maintaining control over the brand.
upvoted 0 times
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Geraldo
12 days ago
I think F should consider franchising.
upvoted 0 times
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