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A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?
Suggested Answer: C
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11 comments · newest first
TR
Troy
12 months ago
I disagree, it feels more like a Question Mark to me.
JA
Jade
12 months ago
Totally a Star! Strong position and growth in revenues!
CR
Cristal
1 year ago
Wait, how can revenues rise if the market is shrinking?
PE
Percy
1 year ago
I think it's a Cash Cow since revenues are up despite the market decline.
AL
Alise
1 year ago
It's definitely not a Dog with that 25% market share!
DE
Desmond
1 year ago
I practiced a similar question, and I think the key is that despite the market decline, the unit has a strong market share, so maybe it's a Cash Cow?
JI
Jina
1 year ago
I think it could be a Question Mark since the market is shrinking, but the revenue growth is a bit confusing.
LA
Lashanda
1 year ago
I remember studying the BCG matrix, but I'm not sure how to classify this unit since its market is declining.
CR
Crissy
1 year ago
This seems like a classic case of a Cash Cow, but the declining market share makes me hesitate.
EL
Eladia
1 year ago
I've got a good feeling about this. The key is to identify the single point of failure that's preventing the synchronization. I'll methodically work through the options and try to pinpoint the root cause.
LA
Lashunda
1 year ago
Hmm, I'm a bit unsure about the differences between swimlane roles and application roles. I'll need to review my notes on that.