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CIMAPRA19-E03-1 Exam - Topic 7 Question 53 Discussion

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.According to the BCG matrix. A's business unit would be classified as which of the following?
C) Star
A) Dog
B) Cash Cow
D) Question Mark

CIMAPRA19-E03-1 Exam - Topic 7 Question 53 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 53
Topic #: 7
[All CIMAPRA19-E03-1 Questions]

A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

Show Suggested Answer Hide Answer
Suggested Answer: C

by Cristy at Jun 25, 2022, 03:33 PM

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Troy
8 months ago
I disagree, it feels more like a Question Mark to me.
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Jade
9 months ago
Totally a Star! Strong position and growth in revenues!
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Cristal
9 months ago
Wait, how can revenues rise if the market is shrinking?
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Percy
9 months ago
I think it's a Cash Cow since revenues are up despite the market decline.
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Alise
9 months ago
It's definitely not a Dog with that 25% market share!
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Desmond
9 months ago
I practiced a similar question, and I think the key is that despite the market decline, the unit has a strong market share, so maybe it's a Cash Cow?
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Jina
9 months ago
I think it could be a Question Mark since the market is shrinking, but the revenue growth is a bit confusing.
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Lashanda
9 months ago
I remember studying the BCG matrix, but I'm not sure how to classify this unit since its market is declining.
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Crissy
10 months ago
This seems like a classic case of a Cash Cow, but the declining market share makes me hesitate.
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Eladia
10 months ago
I've got a good feeling about this. The key is to identify the single point of failure that's preventing the synchronization. I'll methodically work through the options and try to pinpoint the root cause.
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Lashunda
10 months ago
Hmm, I'm a bit unsure about the differences between swimlane roles and application roles. I'll need to review my notes on that.
upvoted 0 times
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