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CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 93
Topic #: 6

[All CIMAPRA19-E03-1 Questions]

FFF manufactures and sells three consumer products.The Marketing Manager has enough funds to commission an advertising campaign foronlyONEof the three products.

The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?

AProduct A

BProduct B

CProduct C

DNone of the three products meet the criterion.

Show Suggested Answer

Suggested Answer: C

by Cherelle at Aug 05, 2024, 04:01 PM

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Corinne

12 days ago

But Product A has the highest market share and growth rate, making it a 'Star' according to the BCG matrix.

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Mica

13 days ago

I disagree, I believe Product B is the best choice.

upvoted 0 times

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Corinne

16 days ago

I think Product A should receive the investment.

upvoted 0 times

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