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CIMA Exam CIMAPRA19-E03-1 Topic 6 Question 93 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 93
Topic #: 6
[All CIMAPRA19-E03-1 Questions]

FFF manufactures and sells three consumer products.The Marketing Manager has enough funds to commission an advertising campaign foronlyONEof the three products.

The Marketing Manager's criterion for allocating funds for an advertising campaign is that the product should be a "Star" according to the BCG matrix.

Which product should receive the investment?

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Suggested Answer: C

by Cherelle at Aug 05, 2024, 04:01 PM

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Levi
17 days ago
I bet the Marketing Manager is regretting not taking that Horoscope for Business Decisions course. Might have been more helpful than this BCG nonsense.
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Ivory
17 days ago
Forget the BCG matrix, I say we just go with whichever product has the most glitter and confetti in the marketing campaign. That's the real key to success!
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Jerrod
21 days ago
Hold on, guys. What if none of the products are 'Stars'? That's what option D is suggesting. The Marketing Manager might have to channel their inner magician to make this work.
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Alonso
23 days ago
Hmm, I'm not so sure. Product A might be a better option. I mean, who doesn't love a good 'Cash Cow'? Free money, baby!
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Caprice
13 hours ago
User 2: Yeah, Product A seems like a safe bet for the advertising campaign.
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Frank
2 days ago
User 1: I think Product A is the best choice, it's a 'Cash Cow' after all.
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Karma
28 days ago
Product B is the obvious choice here. It's a 'Star' according to the BCG matrix, so it meets the Marketing Manager's criterion. Easy pick!
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Maryanne
14 days ago
User 1: I agree, Product B is the best choice.
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Corinne
2 months ago
But Product A has the highest market share and growth rate, making it a 'Star' according to the BCG matrix.
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Mica
2 months ago
I disagree, I believe Product B is the best choice.
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Corinne
2 months ago
I think Product A should receive the investment.
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