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GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.
After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.
Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?
Suggested Answer: C
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9 comments · newest first
SI
Silvana
12 months ago
Not sure if shoes are the best choice for them... gloves are their thing!
AJ
Aja
1 year ago
Product development seems right since they're expanding their product line.
GL
Glory
1 year ago
Surprised they're not sticking to gloves! Leather shoes? Interesting move.
BE
Bernardine
1 year ago
I think it's more like market development since they're entering a new country.
MA
Mary
1 year ago
They're definitely going for related diversification!
CH
Charolette
1 year ago
Hmm, I'm a little unsure about this one. I know Scrum has a focus on delivering working software, but I can't remember the exact timing. I'll have to think this through carefully.
FA
Fanny
1 year ago
Hmm, this seems like a straightforward question about information processing facility changes. I'll carefully read the statement and think through the implications before selecting an answer.
CO
Cordell
1 year ago
I'm a bit confused by the wording of this question. I'll need to re-read it a few times to make sure I understand what they're asking.
ST
Stefan
1 year ago
Hmm, I'm a bit unsure about how to approach this. The Modigliani-Miller theorem is tricky, and I'll need to make sure I understand the formulas correctly.