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PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.
Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?
Suggested Answer: A, D
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3 comments · newest first
SO
Sommer
3 days ago
I practiced a similar question, and I believe Stars require a lot of investment, so they wouldn’t fit here.
DE
Delisa
8 days ago
I’m not entirely sure, but I remember that Dogs usually don’t get much investment either. Maybe they’re one of the answers?
SH
Sherill
13 days ago
I think Cash Cows might be one of the quadrants since they generate steady cash flow but don’t need much investment.