CIMAPRA19-E03-1 Exam - Topic 6 Question 120 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 120
Topic #: 6

PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.

Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?

BQuestion marks

DCash cows

AStars

CDogs

Show Suggested Answer

Suggested Answer: D, A

by Kandis at Jan 26, 2026, 12:12 PM

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Shoshana

I think the "Cash Cows" quadrant fits this. Minimal investment needed.

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Ruthann

2 months ago

I thought Stars might also get less investment sometimes?

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Melissa

2 months ago

Yup, Dogs definitely get minimal investment.

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Louis

2 months ago

Wait, are we sure about the Question Marks? They could have potential.

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Katheryn

2 months ago

Totally agree, those are usually low priority!

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Xochitl

2 months ago

Sounds like the Dogs and Question Marks quadrants to me.

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Elouise

2 months ago

Ah, the Cash Cow and Dog quadrants - the retirement homes of the BCG Matrix!

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Ahmed

3 months ago

Cash Cow and Dog - the boring but reliable quadrants that just need a little TLC to keep going.

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Gabriele

3 months ago

Cash Cow and Dog, definitely. Those are the products that don't need heavy investment to keep chugging along.

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Clay

3 months ago

I think the Cash Cow and Dog quadrants are the ones that would just need enough investment to maintain market share.

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Desirae

3 months ago

The Cash Cow and Dog quadrants seem like the ones that would only need maintenance investment.

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Julian

3 months ago

I'm pretty confident that "Cash Cows" get some investment, but it's mainly "Dogs" that just get enough to maintain their position.

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Freida

3 months ago

I practiced a similar question, and I believe "Dogs" and "Cash Cows" are the ones that fit this description, but I could be mixing them up.

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Ezekiel

4 months ago

If I remember correctly, "Dogs" also typically receive minimal investment, just enough to keep them afloat.

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Jerry

4 months ago

I think the "Question Marks" quadrant might only get enough investment to maintain market share, but I'm not entirely sure.

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Stanford

5 months ago

Ah yes, the BCG Matrix. For this question, I think the "Cash Cows" and "Dogs" quadrants are the ones that would only get maintenance-level investment, not growth investment. Feels like a solid strategy to me.

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Annamae

5 months ago

The "Cash Cows" and "Dogs" quadrants - that's the answer, I'm pretty confident. Those are the products that just need enough investment to hold their market share, not grow it.

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Deonna

5 months ago

I'm a bit unsure about this one. The BCG Matrix has those four quadrants, but I can't quite remember which ones are just for maintenance investment. Gotta review my notes on that.

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Alisha

5 months ago

Okay, let me think this through. The "Cash Cows" and "Dogs" quadrants are the ones where the company just needs to maintain its position, right? I'll have to double-check that, but I think that's the right approach.

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Goldie

5 months ago

Hmm, the BCG Matrix - I remember learning about that in class. I think the "Cash Cows" and "Dogs" quadrants might be the ones that just need maintenance investment.

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