CIMAPRA19-E03-1 Exam - Topic 6 Question 120 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 120
Topic #: 6

PPP uses the Boston Consulting Group Matrix (BCG Matrix) to prioritise products for investment and divestment. PPP invests or divests according to the quadrant of the BCG Matrix that the product occupies.

Which TWO of the following quadrants might receive only as much investment as required to maintain PPP's relative market share?

BQuestion marks

DCash cows

AStars

CDogs

Show Suggested Answer

Suggested Answer: D, A

by Kandis at Jan 26, 2026, 12:12 PM

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Ezekiel

5 days ago

If I remember correctly, "Dogs" also typically receive minimal investment, just enough to keep them afloat.

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Jerry

10 days ago

I think the "Question Marks" quadrant might only get enough investment to maintain market share, but I'm not entirely sure.

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Stanford

15 days ago

Ah yes, the BCG Matrix. For this question, I think the "Cash Cows" and "Dogs" quadrants are the ones that would only get maintenance-level investment, not growth investment. Feels like a solid strategy to me.

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Annamae

20 days ago

The "Cash Cows" and "Dogs" quadrants - that's the answer, I'm pretty confident. Those are the products that just need enough investment to hold their market share, not grow it.

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Deonna

26 days ago

I'm a bit unsure about this one. The BCG Matrix has those four quadrants, but I can't quite remember which ones are just for maintenance investment. Gotta review my notes on that.

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Alisha

1 month ago

Okay, let me think this through. The "Cash Cows" and "Dogs" quadrants are the ones where the company just needs to maintain its position, right? I'll have to double-check that, but I think that's the right approach.

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Goldie

1 month ago

Hmm, the BCG Matrix - I remember learning about that in class. I think the "Cash Cows" and "Dogs" quadrants might be the ones that just need maintenance investment.

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