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CIMAPRA19-E03-1 Exam - Topic 4 Question 71 Discussion

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)
C) Market development using existing products in new markets.
A) Diversification using new products in new markets.
B) Product development using new products in new markets.
D) Market penetration using existing products within existing markets.
E) Market penetration using existing products in new markets.
F) Market penetration using new products within existing markets.

CIMAPRA19-E03-1 Exam - Topic 4 Question 71 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 71
Topic #: 4
[All CIMAPRA19-E03-1 Questions]

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.

Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

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Suggested Answer: C

by Carmen at Jul 25, 2023, 05:10 PM

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Jimmie
8 months ago
New products in new markets? Really? That seems risky!
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Goldie
8 months ago
D is spot on! Classic market penetration.
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Viki
8 months ago
Wait, B sounds off. Isn’t that mixing things up?
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Minna
9 months ago
I think C is the right choice too.
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Celeste
9 months ago
A is definitely a part of the matrix!
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Bernardine
9 months ago
I feel like "market penetration" might be misused in some options. I need to double-check which ones are correct.
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Malissa
9 months ago
I practiced a similar question where "market development" was clearly defined as using existing products in new markets. I hope that helps here too!
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Timothy
9 months ago
I think "market penetration" is definitely about existing products in existing markets, but I’m a bit confused about the diversification part.
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Jennie
10 months ago
I remember that Ansoff's matrix has four main strategies, but I'm not sure if "product development" is the right term for new products in new markets.
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Filiberto
10 months ago
I think the key here is to create a custom object for the shoe designs, since the requirement states they should be unable to be deleted. The master-detail field on the Product object seems like the best way to link the designs to the products.
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Raylene
10 months ago
I think the packages required for a PPPoE server on MikroTik RouterOS are ppp and user-manager. Those seem like the most relevant ones to me.
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Amie
1 year ago
Diversification, product development, and market development - those are the key strategic options here. Gotta love classic marketing frameworks, am I right?
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Rikki
1 year ago
D) Market penetration using existing products within existing markets.
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Alisha
1 year ago
C) Market development using existing products in new markets.
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Gladys
1 year ago
B) Product development using new products in new markets.
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Eden
1 year ago
A) Diversification using new products in new markets.
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Remedios
1 year ago
D) Market penetration using existing products within existing markets.
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Desmond
1 year ago
C) Market development using existing products in new markets.
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Amalia
1 year ago
B) Product development using new products in new markets.
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Portia
1 year ago
A) Diversification using new products in new markets.
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Janella
1 year ago
Haha, I bet the exam writers were trying to trip us up with those extra options. Good thing I remember the Ansoff matrix like the back of my hand!
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Herminia
1 year ago
Definitely, the Ansoff matrix is a key tool for strategic planning.
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Taryn
1 year ago
I know right! It's all about remembering the different strategic options.
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Lai
1 year ago
I'm not sure about option E, it doesn't seem to fit with the matrix.
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Pearline
1 year ago
I agree with Deandrea, those options make sense for Ansoff's matrix.
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Brittni
1 year ago
I'm a bit confused about E and F. Aren't those the same as market penetration? Let me double-check the matrix again.
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Wayne
1 year ago
Oh, I see. E focuses on existing products in new markets, while F focuses on new products in existing markets.
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Dianne
1 year ago
Yes, E and F both involve market penetration, but they target different markets.
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An
1 year ago
F) Market penetration using new products within existing markets.
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Gerald
1 year ago
E) Market penetration using existing products in new markets.
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Tegan
1 year ago
A, C, and D seem to be the correct options here. The Ansoff matrix covers different growth strategies, and those three options align with the descriptions.
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Deandrea
1 year ago
I think the correct options are A, C, and D.
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