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Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)
Suggested Answer: C
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32 comments · newest first
JI
Jimmie
11 months ago
New products in new markets? Really? That seems risky!
GO
Goldie
11 months ago
D is spot on! Classic market penetration.
VI
Viki
12 months ago
Wait, B sounds off. Isn’t that mixing things up?
MI
Minna
12 months ago
I think C is the right choice too.
CE
Celeste
1 year ago
A is definitely a part of the matrix!
BE
Bernardine
1 year ago
I feel like "market penetration" might be misused in some options. I need to double-check which ones are correct.
MA
Malissa
1 year ago
I practiced a similar question where "market development" was clearly defined as using existing products in new markets. I hope that helps here too!
TI
Timothy
1 year ago
I think "market penetration" is definitely about existing products in existing markets, but I’m a bit confused about the diversification part.
JE
Jennie
1 year ago
I remember that Ansoff's matrix has four main strategies, but I'm not sure if "product development" is the right term for new products in new markets.
FI
Filiberto
1 year ago
I think the key here is to create a custom object for the shoe designs, since the requirement states they should be unable to be deleted. The master-detail field on the Product object seems like the best way to link the designs to the products.
RA
Raylene
1 year ago
I think the packages required for a PPPoE server on MikroTik RouterOS are ppp and user-manager. Those seem like the most relevant ones to me.
AM
Amie
2 years ago
Diversification, product development, and market development - those are the key strategic options here. Gotta love classic marketing frameworks, am I right?
RI
Rikki
1 year ago
D) Market penetration using existing products within existing markets.
AL
Alisha
1 year ago
C) Market development using existing products in new markets.
GL
Gladys
1 year ago
B) Product development using new products in new markets.
ED
Eden
1 year ago
A) Diversification using new products in new markets.
RE
Remedios
1 year ago
D) Market penetration using existing products within existing markets.
DE
Desmond
1 year ago
C) Market development using existing products in new markets.
AM
Amalia
1 year ago
B) Product development using new products in new markets.
PO
Portia
1 year ago
A) Diversification using new products in new markets.
JA
Janella
2 years ago
Haha, I bet the exam writers were trying to trip us up with those extra options. Good thing I remember the Ansoff matrix like the back of my hand!
HE
Herminia
1 year ago
Definitely, the Ansoff matrix is a key tool for strategic planning.
TA
Taryn
1 year ago
I know right! It's all about remembering the different strategic options.
LA
Lai
2 years ago
I'm not sure about option E, it doesn't seem to fit with the matrix.
PE
Pearline
2 years ago
I agree with Deandrea, those options make sense for Ansoff's matrix.
BR
Brittni
2 years ago
I'm a bit confused about E and F. Aren't those the same as market penetration? Let me double-check the matrix again.
WA
Wayne
1 year ago
Oh, I see. E focuses on existing products in new markets, while F focuses on new products in existing markets.
DI
Dianne
1 year ago
Yes, E and F both involve market penetration, but they target different markets.
AN
An
2 years ago
F) Market penetration using new products within existing markets.
GE
Gerald
2 years ago
E) Market penetration using existing products in new markets.
TE
Tegan
2 years ago
A, C, and D seem to be the correct options here. The Ansoff matrix covers different growth strategies, and those three options align with the descriptions.
DE
Deandrea
2 years ago
I think the correct options are A, C, and D.