CIMAPRA19-E03-1 Exam - Topic 4 Question 123 Discussion

CCC is a charity which has an excellent reputation within its home country. CCC employs over 300 highly experienced staff and also has 200 skilled volunteers. Its funding mainly comes from donations from the public but its public profile is low compared to larger, more publicised charities.

Due to the recent recession, public donations to CCC have fallen in the last five years, but demand for its services continues to grow.

The government of the country in which CCC operates is encouraging greater collaboration between charities and there have been several recent successful mergers within the charity sector. CCC has recently been approached by a high profile and well funded charity, PPP, with a proposal to merge. PPP offers complementary services to those offered by CCC.

WhichTWOof the following factors would most likely be considered as an 'opportunity'for CCC?