CIMAPRA19-E03-1 Exam - Topic 3 Question 30 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 30
Topic #: 3

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.

The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.

Which of the following statements apply to CRM? (Choose all that apply.)

AThe company must be prepared to take customers' needs into account and be able to meet these needs.

BIn mature markets, existing customers provide the most likely source of future earnings.

CCRM is about marketing to customers to obtain their loyalty, so customer research is not needed.

DCRM utilizes marketing resources to retain, rather than simply attract new customers.

EThe CRM process needs to include increasing the range of products that will be offered to customers.

Show Suggested Answer

Suggested Answer: A, D

by Judy at May 06, 2022, 01:30 PM

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5 months ago

This is a great opportunity to showcase my understanding of the AI/ML features supported by ACK. I'll methodically go through each option and select the 4 that I'm most confident are correct.

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