CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 106 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 106
Topic #: 1

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?

AOpportunity

BThreat

CWeakness

DStrength

Show Suggested Answer

Suggested Answer: D

by Armanda at Feb 06, 2025, 08:41 PM

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Tammara

3 months ago

Hold up, what if their database is outdated or not well-maintained? That could be a weakness, don't you think? This question is tricky!

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Nichelle

3 months ago

I'm going with Strength. A comprehensive customer database is a powerful tool that can give RRR a competitive edge in the market.

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Loise

3 months ago

Hmm, I'm not sure. The customer database could be seen as both a strength and an opportunity. It really depends on how RRR plans to use it.

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Carline

1 months ago

It could also potentially be a weakness or a threat if not managed properly.

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Chantell

2 months ago

B) Threat

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Antonio

2 months ago

C) Weakness

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Alba

2 months ago

I think it could be both an opportunity and a strength.

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Selma

2 months ago

D) Strength

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Lai

2 months ago

A) Opportunity

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Adell

3 months ago

I'd say the customer database is an opportunity for RRR. They can leverage it to better understand their customers and create a product that meets their needs.

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Shawna

2 months ago

Yes, having a comprehensive customer database can be a strength for RRR in developing their new product.

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Elvis

2 months ago

D) Strength

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Diego

3 months ago

I agree, the customer database can definitely be seen as an opportunity for RRR.

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Yolande

3 months ago

A) Opportunity

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Bobbye

3 months ago

The customer database is definitely a strength for RRR. It's a valuable asset that can provide insights to develop their new product.

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Caitlin

2 months ago

D) Strength

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Marshall

2 months ago

Definitely, the customer database is a valuable asset for RRR.

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Gary

2 months ago

A) Strength

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Jonelle

4 months ago

I disagree. I think RRR should include its customer database in the Opportunity aspect, as it can help them identify new market trends and opportunities.

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Clay

4 months ago

I agree with Ellsworth. The customer database can be a strength for RRR as it provides valuable insights for developing new products.

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Ellsworth

4 months ago

I think RRR would include its customer database in the Strength aspect of the SWOT analysis.

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