CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 106 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam

Question #: 106
Topic #: 1

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?

AOpportunity

BThreat

CWeakness

DStrength

Show Suggested Answer

Suggested Answer: D

by Armanda at Feb 06, 2025, 08:41 PM

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Jonelle

20 days ago

I disagree. I think RRR should include its customer database in the Opportunity aspect, as it can help them identify new market trends and opportunities.

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Clay

22 days ago

I agree with Ellsworth. The customer database can be a strength for RRR as it provides valuable insights for developing new products.

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Ellsworth

24 days ago

I think RRR would include its customer database in the Strength aspect of the SWOT analysis.

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