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CIMA Exam CIMAPRA19-E03-1 Topic 1 Question 106 Discussion

Actual exam question for CIMA's CIMAPRA19-E03-1 exam
Question #: 106
Topic #: 1
[All CIMAPRA19-E03-1 Questions]

RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.

Within which of the following aspects of the SWOT analysis would RRR include its customer database?

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Suggested Answer: D

by Armanda at Feb 06, 2025, 08:41 PM

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Tammara
30 days ago
Hold up, what if their database is outdated or not well-maintained? That could be a weakness, don't you think? This question is tricky!
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Nichelle
1 months ago
I'm going with Strength. A comprehensive customer database is a powerful tool that can give RRR a competitive edge in the market.
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Loise
1 months ago
Hmm, I'm not sure. The customer database could be seen as both a strength and an opportunity. It really depends on how RRR plans to use it.
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Alba
6 days ago
I think it could be both an opportunity and a strength.
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Selma
11 days ago
D) Strength
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Lai
14 days ago
A) Opportunity
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Adell
1 months ago
I'd say the customer database is an opportunity for RRR. They can leverage it to better understand their customers and create a product that meets their needs.
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Elvis
1 days ago
D) Strength
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Diego
19 days ago
I agree, the customer database can definitely be seen as an opportunity for RRR.
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Yolande
21 days ago
A) Opportunity
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Bobbye
2 months ago
The customer database is definitely a strength for RRR. It's a valuable asset that can provide insights to develop their new product.
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Marshall
1 days ago
Definitely, the customer database is a valuable asset for RRR.
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Gary
2 days ago
A) Strength
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Jonelle
2 months ago
I disagree. I think RRR should include its customer database in the Opportunity aspect, as it can help them identify new market trends and opportunities.
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Clay
2 months ago
I agree with Ellsworth. The customer database can be a strength for RRR as it provides valuable insights for developing new products.
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Ellsworth
2 months ago
I think RRR would include its customer database in the Strength aspect of the SWOT analysis.
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