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A pharmaceutical organisation, whilstdeveloping a drug for the remedy of a cold,discovered by carrying out research tests that the drug made people feel drowsy.
Itdecided to market this productas a night time cold remedy.
Which of the following best describes this organisation's approach to strategy?
Suggested Answer: D
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2 comments · newest first
AL
Alishia
3 hours ago
I'm not entirely sure, but it feels like they were just kind of "muddling through" since they changed their approach after discovering the side effect.
TU
Tuyet
5 days ago
I think this might be an example of Logical Incrementalism since they adapted their strategy based on the research findings.