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CIMAPRA19-E02-1 Exam - Topic 5 Question 63 Discussion

Afterundertaking competitive analysis,a company has assembled the information and is now in a position to benchmarkitsperformance against that ofitscompetitor. A manager has been asked to carry out strategic benchmarking, but he is unsure of what information he should use.WhichTWO of theoptions below could be used to undertake Strategic Benchmarking?
A) % Market Share and B) % return on Non Current Assets
C) % late deliveries
D) % sales returns

CIMAPRA19-E02-1 Exam - Topic 5 Question 63 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam
Question #: 63
Topic #: 5
[All CIMAPRA19-E02-1 Questions]

Afterundertaking competitive analysis,a company has assembled the information and is now in a position to benchmarkitsperformance against that ofitscompetitor. A manager has been asked to carry out strategic benchmarking, but he is unsure of what information he should use.

WhichTWO of theoptions below could be used to undertake Strategic Benchmarking?

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Suggested Answer: A, B

by Cecilia at Dec 28, 2022, 04:50 AM

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Ettie
10 months ago
% return on Non Current Assets is crucial for performance comparison!
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Paulina
10 months ago
Wait, can % sales returns really help with strategy?
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Kristel
10 months ago
% late deliveries? Not sure that's strategic enough.
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Beth
11 months ago
Totally agree, % Market Share is key!
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Nu
11 months ago
A and B are solid choices for strategic benchmarking!
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Krystina
11 months ago
I practiced a question similar to this, and I think % sales returns might not be as strategic as the others. I’d lean towards market share and return on assets.
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Elena
11 months ago
% late deliveries seems more operational too, but I feel like it could impact customer satisfaction, which is strategic in a way.
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Lawanda
11 months ago
I'm not so sure about % return on Non Current Assets. I remember it being important, but I can't recall if it's strategic or more operational.
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Eleonora
11 months ago
I think % Market Share is definitely relevant for strategic benchmarking since it shows how we stack up against competitors in the market.
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Hermila
11 months ago
Hmm, not sure where to start on this one. Lots of different angles to consider - the plan design, the stakeholder priorities, how to position it as low-risk. Gotta make sure I cover all my bases.
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Jesusita
11 months ago
Didn't we have a practice question about enhancing visibility? I think that could help in spotting threats too.
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Sunshine
11 months ago
Even credit attribution seems like it could be a good fit here. With the long purchase journey, giving equal credit to each touchpoint might provide the most accurate picture.
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Rebecka
11 months ago
This seems like a straightforward question about project life cycles. I'll think through the key characteristics and try to match them to the options.
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