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Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.
Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.
Select the level of competition that describes the nature of their competition.
Suggested Answer: A
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8 comments · newest first
KA
Kaycee
12 months ago
Generic competitors? Nah, they’re way too different for that!
CA
Carylon
1 year ago
Wait, are we sure it’s not form competitors? They offer different experiences.
KA
Kami
1 year ago
Totally agree with brand competition! The reputation matters a lot.
JE
Jesusita
1 year ago
I think it's more about industry competitors. Both are in the same market.
KE
Kenia
1 year ago
Definitely brand competitors! The 5-star hotel has a unique identity.
DE
Deonna
1 year ago
Okay, let me see. The question is asking about the elements that can be used in the Guidance for Success sections of a Path. I'm thinking B and D - Images and Links, and Rich Text - seem like the most likely options, but I want to double-check my understanding before answering.
KR
Kristeen
1 year ago
I remember we discussed BYOD risks, but I'm not sure which specifically applies here. Could it be about unsecured data transmission?
CU
Curtis
1 year ago
I've got a good handle on Balancing Entities, so I'm feeling confident about this one. I'll carefully read through the options and select the three that best describe the features.