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CIMAPRA19-E02-1 Exam - Topic 5 Question 17 Discussion

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.Select the level of competition that describes the nature of their competition.
A) Industry competitors
B) Generic competitors
C) Form competitors
D) Brand competitors

CIMAPRA19-E02-1 Exam - Topic 5 Question 17 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam
Question #: 17
Topic #: 5
[All CIMAPRA19-E02-1 Questions]

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.

Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.

Select the level of competition that describes the nature of their competition.

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Suggested Answer: A

by Cristy at May 07, 2022, 01:30 PM

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Kaycee
10 months ago
Generic competitors? Nah, they’re way too different for that!
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Carylon
10 months ago
Wait, are we sure it’s not form competitors? They offer different experiences.
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Kami
11 months ago
Totally agree with brand competition! The reputation matters a lot.
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Jesusita
11 months ago
I think it's more about industry competitors. Both are in the same market.
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Kenia
11 months ago
Definitely brand competitors! The 5-star hotel has a unique identity.
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Deonna
11 months ago
Okay, let me see. The question is asking about the elements that can be used in the Guidance for Success sections of a Path. I'm thinking B and D - Images and Links, and Rich Text - seem like the most likely options, but I want to double-check my understanding before answering.
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Kristeen
11 months ago
I remember we discussed BYOD risks, but I'm not sure which specifically applies here. Could it be about unsecured data transmission?
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Curtis
11 months ago
I've got a good handle on Balancing Entities, so I'm feeling confident about this one. I'll carefully read through the options and select the three that best describe the features.
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