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Company A sells golf clubs, clothing and accessories. The manager of Company A has been undertaking some competitor analysis and has been advised to consider the local gyms, cycle stores and swimming pools when identifying competition.
Which of Kotler's four levels of competition would these be classed as?
Suggested Answer: C
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9 comments · newest first
LA
Lawana
12 months ago
Not sure about this analysis, feels a bit broad to me.
ME
Merrilee
1 year ago
I’d say it’s more about industry competition, though.
MA
Matthew
1 year ago
Wait, are gyms really competition for golf clubs? Seems off.
MA
Maryrose
1 year ago
Totally agree, they’re not in the same industry!
SO
Solange
1 year ago
I think it's definitely generic competition.
SY
Sylvia
1 year ago
I feel pretty confident about this one. The steps in a tags workflow involve defining different levels of user permissions, which matches option B. I'm going with that.
VI
Vincent
1 year ago
A use-case diagram could work too, as it would help us identify the key actors and their interactions with the system. That might be a good starting point before diving into more detailed diagrams.
AL
Alison
1 year ago
Key here is reading carefully. Notice how each option frames risk management from a slightly different perspective. I'll eliminate the ones that seem too narrow.
AD
Adaline
1 year ago
This seems straightforward. The Data Creator role should allow the user to access their own queries, so option B is definitely true. I'm also pretty sure option E is true since Data Creators can create standard queries. I'll double-check the other options to see if they're true as well.