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CIMA Exam CIMAPRA19-E02-1 Topic 1 Question 101 Discussion

Actual exam question for CIMA's CIMAPRA19-E02-1 exam
Question #: 101
Topic #: 1
[All CIMAPRA19-E02-1 Questions]

Philip Kotler outlined four levels of competition being faced by most business organisations operating in competitive environments. Hebasedthe four levelslargely on the degree of product substitutability. These are brand, industry, form and generic competitors.

Analyse the level and type of competition betweena5-starhotel in London (marketed as the "World's greatest hotel") andaglobalchain of hotels with hundreds of hotels across theworld.

Select the level of competition that describes the nature of their competition.

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Suggested Answer: A

Contribute your Thoughts:

Markus
9 days ago
I'd like to book a room at the 'World's Greatest Hotel' - I hear they have a complimentary chocolate-covered hot tub in every suite!
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Chantell
11 days ago
I'm going to go with brand competitors. The '5-star hotel in London' is clearly trying to position itself as a luxurious, premium brand, even if it's in the same industry as the global chain.
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But don't you think the global chain of hotels with hundreds of locations might also be considered brand competitors?
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Dortha
2 days ago
I agree, the '5-star hotel in London' is definitely focusing on building a strong brand image.
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Lang
18 days ago
This is an easy one! They are generic competitors, as they are both providing a place for people to sleep, regardless of the specific features or branding.
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Marti
21 days ago
Hmm, I'm not so sure. I think it could be a mix of industry and brand competitors. The global chain has a strong brand reputation, but they're still competing in the same industry.
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Nobuko
22 hours ago
User 3: Maybe it's more about brand competition since they are both well-known in the market.
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Janet
2 days ago
User 2: I agree, the global chain has a strong brand but they're still in the same industry.
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Clay
13 days ago
User 1: I think it's a mix of industry and brand competitors.
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Emmanuel
1 months ago
I disagree. I think they are form competitors, as they are both offering the same type of accommodation, just at different scales and levels of luxury.
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Paola
51 minutes ago
I believe they are brand competitors, as the 5-star hotel in London is marketed as the 'World's greatest hotel' and has a strong brand presence.
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Paola
9 days ago
I agree with you, they are form competitors because they offer similar types of accommodation.
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Paola
19 days ago
I think they are industry competitors, as they both operate in the hospitality industry but at different scales.
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Cordie
1 months ago
I see your point, Marge, but I think they are actually form competitors because they offer different types of accommodation experiences.
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Celestina
1 months ago
The competition between the 5-star hotel in London and the global hotel chain is definitely at the industry level. They are offering similar services and targeting the same customers.
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Kristel
6 days ago
Competition at the industry level can be tough, but it also drives innovation and improvement.
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Reiko
17 days ago
It's all about offering the best services and amenities to attract customers in such a competitive market.
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Sol
24 days ago
They are both in the hospitality industry, catering to similar customers.
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Willard
27 days ago
I agree, the competition between the 5-star hotel in London and the global hotel chain is definitely at the industry level.
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Marge
1 months ago
I disagree, I believe they are industry competitors because they are both in the hospitality industry.
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Aliza
1 months ago
I think the competition between the 5-star hotel in London and the global chain of hotels would be brand competitors.
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