CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

Show Suggested Answer

Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

Limited Time Offer

25%

Off

Get Premium CIMAPRA19-E01-1 Questions as Interactive Web-Based Practice Test or PDF

Contribute your Thoughts:

Submit Cancel

Robt

1 months ago

Oooh, 'captive pricing'? Sounds like the perfect strategy for those of us who are tech-addicted and easily duped.

upvoted 0 times

...

Elenor

1 months ago

Penetration pricing? Sounds a bit...intimate. But hey, if it means I can snag this tech toy at a discount, I'm all for it.

upvoted 0 times

Thea

8 days ago

C) Captive pricing

upvoted 0 times

...

Merlyn

11 days ago

B) Cost-plus pricing

upvoted 0 times

...

Jeannetta

20 days ago

A) Penetration pricing

upvoted 0 times

...

Cathern

2 months ago

Cost-plus pricing? Boring! Where's the excitement in that? I want a pricing strategy that screams 'look at me and my shiny new gadget!'

upvoted 0 times

Wai

15 days ago

A) Penetration pricing

upvoted 0 times

...

Millie

25 days ago

D) Skim pricing

upvoted 0 times

...

Dudley

26 days ago

A) Penetration pricing

upvoted 0 times

...

Alyce

2 months ago

Captive pricing? What is this, a hostage situation? I'm looking for a deal, not to be held ransom by the latest tech fad.

upvoted 0 times

Danica

17 days ago

I agree, captive pricing sounds like they're trying to trap us into paying more.

upvoted 0 times

...

Paulene

27 days ago

D) Skim pricing

upvoted 0 times

...

Lore

1 months ago

B) Cost-plus pricing

upvoted 0 times

...

Lonny

1 months ago

A) Penetration pricing

upvoted 0 times

...

Bernardo

2 months ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

upvoted 0 times

...

Lauran

2 months ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

upvoted 0 times

...

Aimee

2 months ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

upvoted 0 times

Ria

21 days ago

Exactly, I'd be willing to pay more to have the latest technology.

upvoted 0 times

...

Vallie

22 days ago

I agree, it creates a sense of exclusivity and premium value.

upvoted 0 times

...

Paulina

24 days ago

Skim pricing is definitely the way to go for a product like this.

upvoted 0 times

...

Santos

25 days ago

D) Skim pricing

upvoted 0 times

...

Ariel

2 months ago

C) Captive pricing

upvoted 0 times

...

Mindy

2 months ago

B) Cost-plus pricing

upvoted 0 times

...

Alfred

2 months ago

A) Penetration pricing

upvoted 0 times

...

Carmelina

3 months ago

I think Penetration pricing would be the best option to attract customers quickly.

upvoted 0 times

...