CIMAPRA19-E01-1 Exam - Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

Show Suggested Answer

Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

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Aleshia

9 months ago

Not sure if skim pricing will work; it might turn off budget-conscious buyers.

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Lisha

10 months ago

Surprised they didn't go for a premium price right away!

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Elenora

10 months ago

Cost-plus pricing? That's too basic for a launch like this.

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Eloisa

10 months ago

I think penetration pricing could attract more early adopters.

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Jillian

10 months ago

Skim pricing makes sense for a new tech device!

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Margart

10 months ago

Cost-plus pricing seems too basic for a new tech device; I feel like they should capitalize on the novelty instead.

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Trina

11 months ago

Captive pricing sounds familiar, but I don't think it fits here since it's usually for products that require additional purchases.

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Carman

11 months ago

I'm not entirely sure, but I remember something about penetration pricing being effective for gaining market share quickly.

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Salena

11 months ago

I think skim pricing might be the best option since the product is innovative and could attract early adopters willing to pay more.

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Lavera

11 months ago

I feel confident about this one. Based on the details provided, I think the answer is clear.

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Venita

11 months ago

I'm a little confused by the wording of the question. Can someone clarify what they mean by "most suitable" pricing strategy?

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Kallie

11 months ago

Okay, let's see. The key is to consider the goal of appealing to consumers who want the latest products. I have a strategy in mind.

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Nobuko

11 months ago

Hmm, I'm a bit unsure about this one. I'll need to think it through carefully to make sure I select the best option.

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Marylyn

11 months ago

This seems like a straightforward pricing strategy question. I think I know the right approach here.

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Robt

1 year ago

Oooh, 'captive pricing'? Sounds like the perfect strategy for those of us who are tech-addicted and easily duped.

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Elenor

1 year ago

Penetration pricing? Sounds a bit...intimate. But hey, if it means I can snag this tech toy at a discount, I'm all for it.

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Lizette

1 year ago

Agreed, it's a smart move to get people talking about the new product.

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Shaniqua

1 year ago

Definitely! It's all about getting that initial market share with a lower price point.

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Onita

1 year ago

I think Penetration pricing would be great for attracting customers like me who love a good deal.

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Corazon

1 year ago

D) Skim pricing

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Thea

1 year ago

C) Captive pricing

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Merlyn

1 year ago

B) Cost-plus pricing

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Jeannetta

1 year ago

A) Penetration pricing

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Cathern

1 year ago

Cost-plus pricing? Boring! Where's the excitement in that? I want a pricing strategy that screams 'look at me and my shiny new gadget!'

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Wai

1 year ago

A) Penetration pricing

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Millie

1 year ago

D) Skim pricing

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Dudley

1 year ago

A) Penetration pricing

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Alyce

1 year ago

Captive pricing? What is this, a hostage situation? I'm looking for a deal, not to be held ransom by the latest tech fad.

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Danica

1 year ago

I agree, captive pricing sounds like they're trying to trap us into paying more.

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Paulene

1 year ago

D) Skim pricing

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Lore

1 year ago

B) Cost-plus pricing

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Lonny

1 year ago

A) Penetration pricing

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Bernardo

1 year ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

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Lauran

1 year ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

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Aimee

1 year ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

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Ria

1 year ago

Exactly, I'd be willing to pay more to have the latest technology.

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Vallie

1 year ago

I agree, it creates a sense of exclusivity and premium value.

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Paulina

1 year ago

Skim pricing is definitely the way to go for a product like this.

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Santos

1 year ago

D) Skim pricing

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Ariel

1 year ago

C) Captive pricing

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Mindy

1 year ago

B) Cost-plus pricing

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Alfred

1 year ago

A) Penetration pricing

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Carmelina

1 year ago

I think Penetration pricing would be the best option to attract customers quickly.

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