CIMAPRA19-E01-1 Exam - Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

Show Suggested Answer

Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

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Aleshia

4 months ago

Not sure if skim pricing will work; it might turn off budget-conscious buyers.

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Lisha

5 months ago

Surprised they didn't go for a premium price right away!

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Elenora

5 months ago

Cost-plus pricing? That's too basic for a launch like this.

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Eloisa

5 months ago

I think penetration pricing could attract more early adopters.

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Jillian

5 months ago

Skim pricing makes sense for a new tech device!

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Margart

6 months ago

Cost-plus pricing seems too basic for a new tech device; I feel like they should capitalize on the novelty instead.

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Trina

6 months ago

Captive pricing sounds familiar, but I don't think it fits here since it's usually for products that require additional purchases.

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Carman

6 months ago

I'm not entirely sure, but I remember something about penetration pricing being effective for gaining market share quickly.

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Salena

6 months ago

I think skim pricing might be the best option since the product is innovative and could attract early adopters willing to pay more.

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Lavera

6 months ago

I feel confident about this one. Based on the details provided, I think the answer is clear.

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Venita

6 months ago

I'm a little confused by the wording of the question. Can someone clarify what they mean by "most suitable" pricing strategy?

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Kallie

6 months ago

Okay, let's see. The key is to consider the goal of appealing to consumers who want the latest products. I have a strategy in mind.

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Nobuko

6 months ago

Hmm, I'm a bit unsure about this one. I'll need to think it through carefully to make sure I select the best option.

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Marylyn

6 months ago

This seems like a straightforward pricing strategy question. I think I know the right approach here.

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Robt

11 months ago

Oooh, 'captive pricing'? Sounds like the perfect strategy for those of us who are tech-addicted and easily duped.

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Elenor

11 months ago

Penetration pricing? Sounds a bit...intimate. But hey, if it means I can snag this tech toy at a discount, I'm all for it.

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Lizette

9 months ago

Agreed, it's a smart move to get people talking about the new product.

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Shaniqua

9 months ago

Definitely! It's all about getting that initial market share with a lower price point.

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Onita

9 months ago

I think Penetration pricing would be great for attracting customers like me who love a good deal.

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Corazon

10 months ago

D) Skim pricing

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Thea

10 months ago

C) Captive pricing

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Merlyn

10 months ago

B) Cost-plus pricing

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Jeannetta

10 months ago

A) Penetration pricing

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Cathern

11 months ago

Cost-plus pricing? Boring! Where's the excitement in that? I want a pricing strategy that screams 'look at me and my shiny new gadget!'

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Wai

10 months ago

A) Penetration pricing

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Millie

11 months ago

D) Skim pricing

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Dudley

11 months ago

A) Penetration pricing

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Alyce

12 months ago

Captive pricing? What is this, a hostage situation? I'm looking for a deal, not to be held ransom by the latest tech fad.

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Danica

10 months ago

I agree, captive pricing sounds like they're trying to trap us into paying more.

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Paulene

11 months ago

D) Skim pricing

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Lore

11 months ago

B) Cost-plus pricing

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Lonny

11 months ago

A) Penetration pricing

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Bernardo

12 months ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

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Lauran

1 year ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

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Aimee

1 year ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

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Ria

10 months ago

Exactly, I'd be willing to pay more to have the latest technology.

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Vallie

10 months ago

I agree, it creates a sense of exclusivity and premium value.

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Paulina

11 months ago

Skim pricing is definitely the way to go for a product like this.

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Santos

11 months ago

D) Skim pricing

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Ariel

11 months ago

C) Captive pricing

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Mindy

12 months ago

B) Cost-plus pricing

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Alfred

12 months ago

A) Penetration pricing

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Carmelina

1 year ago

I think Penetration pricing would be the best option to attract customers quickly.

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