CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

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Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

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Bernardo

5 days ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

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Lauran

6 days ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

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Aimee

10 days ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

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Carmelina

12 days ago

I think Penetration pricing would be the best option to attract customers quickly.

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