CIMA Exam CIMAPRA19-E01-1 Topic 5 Question 108 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 108
Topic #: 5

CompanyXYZhas just launched an innovative technology device, designed to appeal to those consumers who want to be seen with the latest products. Which of the following pricing strategies would bemostsuitable at the time of the product's launch?

APenetration pricing

BCost-plus pricing

CCaptive pricing

DSkim pricing

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Suggested Answer: A

by Isaac at Mar 04, 2025, 12:20 PM

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Robt

3 months ago

Oooh, 'captive pricing'? Sounds like the perfect strategy for those of us who are tech-addicted and easily duped.

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Elenor

3 months ago

Penetration pricing? Sounds a bit...intimate. But hey, if it means I can snag this tech toy at a discount, I'm all for it.

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Lizette

2 months ago

Agreed, it's a smart move to get people talking about the new product.

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Shaniqua

2 months ago

Definitely! It's all about getting that initial market share with a lower price point.

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Onita

2 months ago

I think Penetration pricing would be great for attracting customers like me who love a good deal.

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Corazon

2 months ago

D) Skim pricing

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Thea

2 months ago

C) Captive pricing

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Merlyn

2 months ago

B) Cost-plus pricing

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Jeannetta

3 months ago

A) Penetration pricing

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Cathern

4 months ago

Cost-plus pricing? Boring! Where's the excitement in that? I want a pricing strategy that screams 'look at me and my shiny new gadget!'

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Wai

2 months ago

A) Penetration pricing

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Millie

3 months ago

D) Skim pricing

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Dudley

3 months ago

A) Penetration pricing

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Alyce

4 months ago

Captive pricing? What is this, a hostage situation? I'm looking for a deal, not to be held ransom by the latest tech fad.

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Danica

3 months ago

I agree, captive pricing sounds like they're trying to trap us into paying more.

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Paulene

3 months ago

D) Skim pricing

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Lore

3 months ago

B) Cost-plus pricing

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Lonny

3 months ago

A) Penetration pricing

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Bernardo

4 months ago

I see both points, but I think Captive pricing could also work well to lock in customers for the long term.

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Lauran

4 months ago

I disagree, I believe Skim pricing would be more suitable to maximize profits from early adopters.

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Aimee

4 months ago

Skim pricing all the way! I want to feel like I'm getting the latest and greatest, even if it costs me an arm and a leg.

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Ria

3 months ago

Exactly, I'd be willing to pay more to have the latest technology.

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Vallie

3 months ago

I agree, it creates a sense of exclusivity and premium value.

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Paulina

3 months ago

Skim pricing is definitely the way to go for a product like this.

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Santos

3 months ago

D) Skim pricing

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Ariel

4 months ago

C) Captive pricing

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Mindy

4 months ago

B) Cost-plus pricing

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Alfred

4 months ago

A) Penetration pricing

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Carmelina

4 months ago

I think Penetration pricing would be the best option to attract customers quickly.

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