CIMA Exam CIMAPRA19-E01-1 Topic 3 Question 111 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 111
Topic #: 3

A company sells double glazed windows. It hastraditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it isexploringitsoptions to updateitsbusiness philosophy.

Which of the following would be the most effective orientation for this business?

AProduction orientation

BProduct orientation

CMarketing orientation

DSelling orientation

Show Suggested Answer

Suggested Answer: C

by Kristal at May 05, 2025, 03:23 PM

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Raul

11 days ago

I think the most effective orientation for this business would be the marketing orientation. They need to focus on understanding and meeting the needs of their customers, not just pushing their products through aggressive selling tactics.

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