CIMAPRA19-E01-1 Exam - Topic 3 Question 111 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 111
Topic #: 3

A company sells double glazed windows. It hastraditionally adopted a sales orientation and used aggressive direct selling techniques. As part of a new initiative, it isexploringitsoptions to updateitsbusiness philosophy.

Which of the following would be the most effective orientation for this business?

AProduction orientation

BProduct orientation

CMarketing orientation

DSelling orientation

Show Suggested Answer

Suggested Answer: C

by Kristal at May 05, 2025, 03:23 PM

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Bette

7 months ago

Really? A marketing orientation? Sounds risky to me.

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Renea

7 months ago

Selling orientation has worked for them so far, why change?

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Clorinda

7 months ago

I think marketing orientation is the way to go!

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Adell

8 months ago

Production orientation is outdated in today's market.

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Erick

8 months ago

Definitely agree, they need to focus on customer needs.

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Rolande

8 months ago

Selling orientation seems outdated for them now, but I guess it could still be effective if they want to stick with their aggressive techniques.

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Ahmed

8 months ago

I practiced a question similar to this, and I feel like product orientation might be relevant too, especially if they want to emphasize quality in their windows.

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Alethea

8 months ago

I'm not entirely sure, but I remember something about production orientation being more about efficiency than customer focus. That might not fit their new initiative.

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Juliann

9 months ago

I think marketing orientation could be the best choice since it focuses on understanding customer needs, which seems crucial for updating their approach.

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Kathrine

9 months ago

The marketing orientation seems like the obvious choice here. The company is trying to move away from a sales-heavy approach, so focusing on the customer and delivering value is likely the best path forward.

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Jean

9 months ago

I'm leaning towards the marketing orientation as well. The company wants to move away from aggressive direct selling, so a philosophy centered on understanding and meeting customer needs would probably work best.

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Jani

9 months ago

Based on the information provided, I think the most effective orientation would be a marketing orientation. The company is looking to update its business philosophy, so a customer-focused approach seems like the way to go.

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Judy

9 months ago

Hmm, I'm a bit unsure about this one. The company has traditionally used a sales orientation, so I'm wondering if that might still be the best approach, or if they really need to shift to a different orientation entirely.

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Cecilia

10 months ago

This seems like a straightforward question about business orientations. I think the key is to identify the current orientation and then determine which one would be most effective for the company's new initiative.

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Chanel

1 year ago

That's a good point, Boris. It's important to balance product quality with customer needs.

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Boris

1 year ago

But wouldn't a product orientation be better to showcase the quality of the double glazed windows?

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Lorrie

1 year ago

I'd say the marketing orientation is the way to go. After all, who doesn't love a good window these days? They just need to make sure they're selling the right ones to the right people.

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Luis

1 year ago

A: Exactly, it's all about creating value for the customers.

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Eleonore

1 year ago

B: Yeah, they need to focus on understanding customer needs and wants to be successful.

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Ling

1 year ago

A: I agree, marketing orientation would definitely help them target the right customers.

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Trina

1 year ago

D) Selling orientation? Really? That's so old-school. They might as well try to sell ice to eskimos. C) Marketing orientation is the only way they'll survive in this cutthroat window-selling business.

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Alexis

1 year ago

I'll have to go with option C) Marketing orientation. Aggressive selling might work in the short term, but it's not a sustainable strategy in the long run. They need to adapt to the changing needs of their customers.

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Art

1 year ago

Marketing orientation will help them build long-term relationships with customers.

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Brigette

1 year ago

They need to shift their focus from pushing products to creating value for customers.

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Glen

1 year ago

Aggressive selling can turn customers away in the long run.

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Gail

1 year ago

Option C) Marketing orientation focuses on understanding and meeting customer needs.

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Justa

1 year ago

I agree with Chanel. Marketing orientation focuses on customer needs.

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Chanel

1 year ago

I think a marketing orientation would be the most effective.

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Iluminada

1 year ago

C) Marketing orientation is the way to go. They need to stop being so product-centric and start putting the customer first. That's the only way they'll stay competitive in today's market.

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Talia

1 year ago

C) Marketing orientation

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Valentin

1 year ago

B) Product orientation

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Janessa

1 year ago

A) Production orientation

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Raul

1 year ago

I think the most effective orientation for this business would be the marketing orientation. They need to focus on understanding and meeting the needs of their customers, not just pushing their products through aggressive selling tactics.

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Emmanuel

1 year ago

A: Exactly, it's all about building relationships and providing value to the customers.

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Filiberto

1 year ago

B: Yeah, they need to shift their focus from just selling to actually understanding what the customers want.

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Chantay

1 year ago

A: I agree, a marketing orientation would help them focus on the customers' needs.

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