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Lancaster and Withey (2003) identifies five steps in consumer decision making. Which THREE are valid?
Suggested Answer: A, B, C
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39 comments · newest first
SH
Shanice
11 months ago
Not sure about "the sale decision" being one of the main steps.
MA
Marta
11 months ago
The purchase decision is a must-have step!
AR
Arminda
11 months ago
Wait, is "evaluation of the seller's website" really one of the steps?
JO
Josphine
12 months ago
I think post purchase evaluation is also valid.
DI
Diane
12 months ago
Definitely need/problem recognition is one of them!
EL
Elly
1 year ago
Evaluation of the seller's website seems more like a tactic than a step in the decision-making process. I think it’s not one of the main five.
LE
Leatha
1 year ago
I think post purchase evaluation is also a key step. We talked about how consumers reflect on their choices after buying.
MU
Muriel
1 year ago
I’m not sure about the purchase decision being one of the main steps. It feels too specific compared to the broader concepts we discussed.
DE
Derrick
1 year ago
I remember that need/problem recognition is definitely one of the steps. It’s like the starting point for consumers.
TR
Trina
1 year ago
Okay, this is a good opportunity to show what I've learned. I know the five steps well, so I should be able to pick out the correct ones. I'll just need to be careful and not overthink it.
LA
Lawana
1 year ago
Alright, time to put my consumer behavior knowledge to the test! I'm pretty confident I can identify the three valid steps here. Let me just double-check my notes and make sure I'm not forgetting anything.
JA
Jaclyn
1 year ago
Hmm, I'm a little unsure about this one. The wording is a bit tricky, and I want to make sure I don't miss anything. I'll go through each option carefully and try to remember the key steps from the reading.
LO
Louis
1 year ago
This seems pretty straightforward. The purchase decision and need/problem recognition are definitely valid steps, and post-purchase evaluation also makes sense. I'm not sure about the other two, but I think I can eliminate a couple of them pretty easily.
DA
Dalene
1 year ago
Okay, let's think this through. The question is asking about the five steps in consumer decision making, and we need to identify the three that are valid. I'll start by carefully reading through each option and thinking about which ones seem like they could be part of the decision-making process.
LO
Louis
1 year ago
Hmm, I'm a bit unsure about this one. The options don't seem very clear to me. I'll have to think it through carefully before answering.
KA
Kati
1 year ago
This looks like a straightforward question. I'd go with Process Builder and Workflow Rule as the two tools to use.
GO
Golda
1 year ago
I don't think there's a specific tab for that gadget; it might just be available from anywhere on the desktop, like option D says.
MA
Malinda
1 year ago
The 'evaluation of the seller's website' step is where the consumer checks if the site has a 'Buy One, Get One Free' deal. Gotta maximize those savings!
FA
Fabiola
1 year ago
C, D, and A are definitely the key steps. The 'sale decision' is just the seller's job, not the consumer's. Unless the consumer is also the seller, in which case they've got a lot on their plate!
LE
Leila
1 year ago
Post purchase evaluation is also important to assess satisfaction and make future decisions.
CO
Corrinne
1 year ago
After that, evaluating the options and making the purchase decision are crucial.
MI
Micah
1 year ago
I agree, recognizing the need or problem is the first step in consumer decision making.
AN
Annalee
1 year ago
This is tricky, but I'm going with C, D, and B. The website evaluation could be important for some consumers, right?
RI
Rikki
1 year ago
I would say C, D, and B as well. The website can influence the decision for sure.
AN
Annmarie
1 year ago
I agree, recognizing the need, evaluating post purchase, and checking the website are all important.
MA
Malinda
1 year ago
I think C, D, and B are the valid steps. Website evaluation can definitely play a role.
RO
Rolande
2 years ago
Hmm, I'm pretty sure the post-purchase evaluation is a crucial step. But I'm not sure about the 'sale decision' - that sounds more like the seller's perspective.
CR
Cristen
1 year ago
Yeah, I think you're right about the sale decision being more from the seller's point of view.
PA
Page
1 year ago
I agree, post-purchase evaluation is definitely important.
DO
Doretha
1 year ago
Yeah, I agree. The sale decision does seem more like something the seller would focus on.
KI
Kimberlie
1 year ago
I think you're right, post-purchase evaluation is definitely important.
EL
Elliot
2 years ago
I think the valid steps are C, D, and A. The evaluation of the seller's website doesn't seem like a key part of the decision-making process.
DE
Delpha
1 year ago
The purchase decision is ultimately where the consumer commits to buying.
BR
Brinda
1 year ago
Post purchase evaluation is crucial to determine satisfaction with the product or service.
LU
Luisa
1 year ago
I think evaluating the seller's website can also play a role in decision making.
JO
Joni
2 years ago
I agree, recognizing the need or problem is definitely important.
MA
Malinda
2 years ago
I'm not sure about B and E, but C, D, and A definitely seem important.
PE
Peggy
2 years ago
I agree with Katina, those steps make sense in consumer decision making.
KA
Katina
2 years ago
I think C, D, and A are valid.