CIMA Exam CIMAPRA19-E01-1 Topic 1 Question 81 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 81
Topic #: 1

[All CIMAPRA19-E01-1 Questions]

Lancaster and Withey (2003) identifies five steps in consumer decision making. Which THREE are valid?

AThe purchase decision

BEvaluation of the sellers website

CNeed/problem recognition

DPost purchase evaluation

EThe sale decision

Show Suggested Answer

Suggested Answer: A, B, C

by Simona at Feb 08, 2024, 10:15 PM

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Rolande

1 days ago

Hmm, I'm pretty sure the post-purchase evaluation is a crucial step. But I'm not sure about the 'sale decision' - that sounds more like the seller's perspective.

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Elliot

7 days ago

I think the valid steps are C, D, and A. The evaluation of the seller's website doesn't seem like a key part of the decision-making process.

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Malinda

8 days ago

I'm not sure about B and E, but C, D, and A definitely seem important.

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Peggy

11 days ago

I agree with Katina, those steps make sense in consumer decision making.

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Katina

13 days ago

I think C, D, and A are valid.

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