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Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.
Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?
Suggested Answer: A, B, C
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11 comments · newest first
JA
Jacqueline
12 months ago
Wait, how does "Price" even apply to this type of business?
ME
Merlyn
12 months ago
Agreed, "Promotion" matters, but not as much as the others.
TA
Tasia
1 year ago
"Physical evidence"? Not sure how that fits in here.
CO
Corrina
1 year ago
I think "Processes" is super important too.
GE
Germaine
1 year ago
Definitely "People" is key for recruitment agencies!
BR
Brice
1 year ago
I feel like "Promotion" is important too, especially to attract both clients and candidates, but I need to double-check my notes on that.
MA
Malcom
1 year ago
"Physical evidence" seems relevant because the agency needs to create a trustworthy image, but I’m not 100% confident about that.
DO
Dominga
1 year ago
I'm not entirely sure, but I remember something about "Processes" being crucial in service industries. It might apply here too.
DA
Dannie
1 year ago
I think "People" is definitely one of the key elements here since the agency relies heavily on personal interactions.
VE
Verda
1 year ago
Okay, I've got this. The responsibility depends on the specific cloud service model, so I'll need to consider the details of the scenario.
MY
Myra
1 year ago
Hmm, this seems like a straightforward question. I'll think it through carefully before answering.