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CIMAPRA19-E01-1 Exam - Topic 1 Question 70 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam

Question #: 70
Topic #: 1

[All CIMAPRA19-E01-1 Questions]

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.

Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

APeople

BProcesses

CPhysical evidence

DPromotion

EPrice

FProduct

Show Suggested Answer

Suggested Answer: A, B, C

by Ilene at May 28, 2023, 04:19 PM

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Jacqueline

4 months ago

Wait, how does "Price" even apply to this type of business?

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Merlyn

4 months ago

Agreed, "Promotion" matters, but not as much as the others.

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Tasia

4 months ago

"Physical evidence"? Not sure how that fits in here.

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Corrina

4 months ago

I think "Processes" is super important too.

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Germaine

4 months ago

Definitely "People" is key for recruitment agencies!

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Brice

5 months ago

I feel like "Promotion" is important too, especially to attract both clients and candidates, but I need to double-check my notes on that.

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Malcom

5 months ago

"Physical evidence" seems relevant because the agency needs to create a trustworthy image, but I’m not 100% confident about that.

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Dominga

5 months ago

I'm not entirely sure, but I remember something about "Processes" being crucial in service industries. It might apply here too.

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Dannie

5 months ago

I think "People" is definitely one of the key elements here since the agency relies heavily on personal interactions.

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Verda

5 months ago

Okay, I've got this. The responsibility depends on the specific cloud service model, so I'll need to consider the details of the scenario.

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Myra

5 months ago

Hmm, this seems like a straightforward question. I'll think it through carefully before answering.

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