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CIMAPRA19-E01-1 Exam - Topic 1 Question 70 Discussion

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?
A) People and B) Processes and C) Physical evidence
D) Promotion
E) Price
F) Product

CIMAPRA19-E01-1 Exam - Topic 1 Question 70 Discussion

Actual exam question for CIMA's CIMAPRA19-E01-1 exam
Question #: 70
Topic #: 1
[All CIMAPRA19-E01-1 Questions]

Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.

Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

Show Suggested Answer Hide Answer
Suggested Answer: A, B, C

by Ilene at May 28, 2023, 04:19 PM

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Jacqueline
10 months ago
Wait, how does "Price" even apply to this type of business?
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Merlyn
10 months ago
Agreed, "Promotion" matters, but not as much as the others.
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Tasia
10 months ago
"Physical evidence"? Not sure how that fits in here.
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Corrina
11 months ago
I think "Processes" is super important too.
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Germaine
11 months ago
Definitely "People" is key for recruitment agencies!
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Brice
11 months ago
I feel like "Promotion" is important too, especially to attract both clients and candidates, but I need to double-check my notes on that.
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Malcom
11 months ago
"Physical evidence" seems relevant because the agency needs to create a trustworthy image, but I’m not 100% confident about that.
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Dominga
11 months ago
I'm not entirely sure, but I remember something about "Processes" being crucial in service industries. It might apply here too.
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Dannie
11 months ago
I think "People" is definitely one of the key elements here since the agency relies heavily on personal interactions.
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Verda
11 months ago
Okay, I've got this. The responsibility depends on the specific cloud service model, so I'll need to consider the details of the scenario.
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Myra
11 months ago
Hmm, this seems like a straightforward question. I'll think it through carefully before answering.
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