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BCS Exam PDP9 Topic 10 Question 31 Discussion

Actual exam question for BCS's PDP9 exam
Question #: 31
Topic #: 10
[All PDP9 Questions]

Under the Privacy and Electronic Communications Regulations, organisations must NOT make marketing telephone calls to which of the following?

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Suggested Answer: C

The principle of transparency requires that any processing of personal data is fair, lawful and transparent to the data subjects. This means that data subjects should be informed about the existence, nature, purpose and consequences of the processing, as well as their rights and choices regarding their data. Transparency is essential for ensuring accountability, trust and compliance in data processing. However, the use of AI can pose challenges to the principle of transparency, as AI can lead to invisible processing, with data subjects not being aware of its presence, or the logic, significance and implications of the processing. For example, AI can be used to profile, infer, predict or influence the behaviour, preferences, interests, emotions or personality of data subjects, without their knowledge or consent. AI can also be used to make automated decisions that affect data subjects, such as credit scoring, recruitment, health diagnosis or social benefits, without providing meaningful explanations or opportunities for human intervention.Therefore, it is important to ensure that data subjects are informed and empowered when AI is involved in the processing of their data, and that they can exercise their rights, such as the right to access, rectify, object, restrict, erase or port their data, or the right to challenge or contest automated decisions56.Reference:

Guidance on AI and data protection5

Explaining decisions made with AI6


by Trevor at Feb 10, 2025, 12:42 PM

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Ettie
16 days ago
B is the way to go. I'd be pretty annoyed if a company called me after I registered with the Telephone Preference Service.
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Nidia
17 days ago
Option B is the clear winner. No one wants unsolicited calls, especially those who've already said 'no'.
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Monroe
24 days ago
Hmm, B for sure. Calling people who don't want to be called is a quick way to get on their bad side.
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Margot
1 days ago
A) Any person under the age of 18, unless their parent or guardian has provided permission
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Leatha
26 days ago
I'm going with B. Gotta protect people's privacy and give them control over the marketing they receive.
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Jade
7 days ago
I think B is the right choice too. People should have a say in what calls they receive.
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Marilynn
19 days ago
I agree, B is the correct answer. It's important to respect people's preferences.
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Judy
1 months ago
Definitely B. Firms can't just call anyone they want, especially those who have explicitly opted out of receiving such calls.
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Janey
3 days ago
Organisations need to be careful and follow the rules to avoid penalties for making unsolicited marketing calls.
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Tanja
21 days ago
Yes, it's a violation of regulations to call someone who is registered with the Telephone Preference Service without their consent.
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Michell
23 days ago
I agree, it's important to respect people's preferences when it comes to marketing calls.
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Teri
2 months ago
Option B seems like the most comprehensive choice here. Businesses should respect consumers' preferences when it comes to marketing calls.
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Berry
18 days ago
Yes, businesses should always check the Telephone Preference Service before making marketing calls.
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Gilbert
26 days ago
I agree, Option B is important for respecting people's privacy.
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Halina
2 months ago
I'm not sure, but I think it's important to always get consent before making marketing calls.
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Herminia
2 months ago
I agree with Stefany, because people on the Telephone Preference Service should not receive marketing calls unless they have given consent.
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Stefany
2 months ago
I think the answer is B.
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